Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

640 Episodes

  1. Memecast #82: Queen of Clubs: Customers Perception of Value is their Reality

    Published: 11/2/2022
  2. How Retail and Analytics-Based Pricing Works with Kiran Gange

    Published: 10/31/2022
  3. Blogcast #78: Value-Based Prospecting

    Published: 10/28/2022
  4. Memecast #81: Queen of Hearts: Buyers won't Listen to Your Solution

    Published: 10/26/2022
  5. Service-Led Growth: Why, How and When to Utilize It with Karen Chiang

    Published: 10/24/2022
  6. Blogcast #77: How to Give Salespeople Discount Authority

    Published: 10/21/2022
  7. Memecast #80: Queen of Spades: Experts Buy Features, Everyone Else Buys Benefits

    Published: 10/19/2022
  8. How Accountants Should Price their Services with Geraldine Carter

    Published: 10/17/2022
  9. Blogcast #76: Why You SHOULD Give Salespeople Discount Authority

    Published: 10/14/2022
  10. Memecast #79: King of Diamonds: Salespeople Must Be Confident They Can Win at High Prices

    Published: 10/12/2022
  11. The Future of SaaS Packaging with Dor Sasson

    Published: 10/10/2022
  12. Blogcast #75: Why You Should NOT Give Salespeople Discount Authority

    Published: 10/7/2022
  13. Memecast #78: King of Clubs: Executives Show Interest in Value

    Published: 10/5/2022
  14. The Structure of SaaS Pricing and Designing SaaS Pricing Models with Ulrik Lehrskov-Schmidt

    Published: 10/3/2022
  15. Blogcast #74: Qdoba Knows their Buyer’s Decision Journey

    Published: 9/30/2022
  16. Memecast #77: King of Hearts: Value-based Pricing is Impossible

    Published: 9/28/2022
  17. Finding Value in the First Call: Asking the Right Questions with Bryan Whittington

    Published: 9/26/2022
  18. Blogcast #73: Training Salespeople

    Published: 9/23/2022
  19. Memecast #76: King of Spades: The Most Profitable Pricing Strategy

    Published: 9/21/2022
  20. How Airlines, Hotels, and Cruises Price their Services with Dinaz Zaq

    Published: 9/19/2022

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.