Impact Pricing
A podcast by Mark Stiving, Ph.D.
640 Episodes
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Memecast #82: Queen of Clubs: Customers Perception of Value is their Reality
Published: 11/2/2022 -
How Retail and Analytics-Based Pricing Works with Kiran Gange
Published: 10/31/2022 -
Blogcast #78: Value-Based Prospecting
Published: 10/28/2022 -
Memecast #81: Queen of Hearts: Buyers won't Listen to Your Solution
Published: 10/26/2022 -
Service-Led Growth: Why, How and When to Utilize It with Karen Chiang
Published: 10/24/2022 -
Blogcast #77: How to Give Salespeople Discount Authority
Published: 10/21/2022 -
Memecast #80: Queen of Spades: Experts Buy Features, Everyone Else Buys Benefits
Published: 10/19/2022 -
How Accountants Should Price their Services with Geraldine Carter
Published: 10/17/2022 -
Blogcast #76: Why You SHOULD Give Salespeople Discount Authority
Published: 10/14/2022 -
Memecast #79: King of Diamonds: Salespeople Must Be Confident They Can Win at High Prices
Published: 10/12/2022 -
The Future of SaaS Packaging with Dor Sasson
Published: 10/10/2022 -
Blogcast #75: Why You Should NOT Give Salespeople Discount Authority
Published: 10/7/2022 -
Memecast #78: King of Clubs: Executives Show Interest in Value
Published: 10/5/2022 -
The Structure of SaaS Pricing and Designing SaaS Pricing Models with Ulrik Lehrskov-Schmidt
Published: 10/3/2022 -
Blogcast #74: Qdoba Knows their Buyer’s Decision Journey
Published: 9/30/2022 -
Memecast #77: King of Hearts: Value-based Pricing is Impossible
Published: 9/28/2022 -
Finding Value in the First Call: Asking the Right Questions with Bryan Whittington
Published: 9/26/2022 -
Blogcast #73: Training Salespeople
Published: 9/23/2022 -
Memecast #76: King of Spades: The Most Profitable Pricing Strategy
Published: 9/21/2022 -
How Airlines, Hotels, and Cruises Price their Services with Dinaz Zaq
Published: 9/19/2022
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.