Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

640 Episodes

  1. Blogcast #72: Discovered Value

    Published: 9/16/2022
  2. Memecast #75: Ace of Diamonds: Banish the Word 'Commodity'

    Published: 9/14/2022
  3. How Pricing in the Broadcast Advertising Industry Works with Dominick Latorre

    Published: 9/12/2022
  4. Blogcast #71: Perfect Pricing

    Published: 9/9/2022
  5. Memecast #74: Ace of Clubs: 'Nobody Cares about Your Product'

    Published: 9/7/2022
  6. The How-To’s of Utilizing Usage-Based Pricing and Discussion of Subscription Pricing Problems with Marcos Rivera

    Published: 9/5/2022
  7. Blogcast #70: Pricing Table Topics

    Published: 9/2/2022
  8. Memecast #73: Ace of Hearts: Win Rates and Average Selling Price

    Published: 8/31/2022
  9. Special Episode: 2 Pricing Professionals Debate

    Published: 8/29/2022
  10. Blogcast #69: Subscribe to Heated Seats in a BMW

    Published: 8/26/2022
  11. Memecast #72: Ace of Spades: Stacking the Deck in Your Favor by Increasing Customer Perceived Value

    Published: 8/24/2022
  12. Price Execution, Not Price Optimization with Flintfox CEO, John Moss

    Published: 8/22/2022
  13. Blogcast #68: Ballet, Football, Pricing and Sales

    Published: 8/19/2022
  14. Memecast #71: Select KPIs

    Published: 8/17/2022
  15. How to Package Your Services and Price for Value with Gabriel Dabi-Schwebel

    Published: 8/15/2022
  16. Blogcast #67: A Good Case for Cost-plus Pricing

    Published: 8/12/2022
  17. Memecast #70: Start with Your Goal

    Published: 8/10/2022
  18. How Should a Law Firm Approach Pricing Strategy with John Chisholm

    Published: 8/8/2022
  19. Blogcast #66: How I Think About Pricing

    Published: 8/5/2022
  20. Memecast #69: Sales Confidence

    Published: 8/3/2022

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.