Impact Pricing
A podcast by Mark Stiving, Ph.D.
640 Episodes
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Blogcast #72: Discovered Value
Published: 9/16/2022 -
Memecast #75: Ace of Diamonds: Banish the Word 'Commodity'
Published: 9/14/2022 -
How Pricing in the Broadcast Advertising Industry Works with Dominick Latorre
Published: 9/12/2022 -
Blogcast #71: Perfect Pricing
Published: 9/9/2022 -
Memecast #74: Ace of Clubs: 'Nobody Cares about Your Product'
Published: 9/7/2022 -
The How-To’s of Utilizing Usage-Based Pricing and Discussion of Subscription Pricing Problems with Marcos Rivera
Published: 9/5/2022 -
Blogcast #70: Pricing Table Topics
Published: 9/2/2022 -
Memecast #73: Ace of Hearts: Win Rates and Average Selling Price
Published: 8/31/2022 -
Special Episode: 2 Pricing Professionals Debate
Published: 8/29/2022 -
Blogcast #69: Subscribe to Heated Seats in a BMW
Published: 8/26/2022 -
Memecast #72: Ace of Spades: Stacking the Deck in Your Favor by Increasing Customer Perceived Value
Published: 8/24/2022 -
Price Execution, Not Price Optimization with Flintfox CEO, John Moss
Published: 8/22/2022 -
Blogcast #68: Ballet, Football, Pricing and Sales
Published: 8/19/2022 -
Memecast #71: Select KPIs
Published: 8/17/2022 -
How to Package Your Services and Price for Value with Gabriel Dabi-Schwebel
Published: 8/15/2022 -
Blogcast #67: A Good Case for Cost-plus Pricing
Published: 8/12/2022 -
Memecast #70: Start with Your Goal
Published: 8/10/2022 -
How Should a Law Firm Approach Pricing Strategy with John Chisholm
Published: 8/8/2022 -
Blogcast #66: How I Think About Pricing
Published: 8/5/2022 -
Memecast #69: Sales Confidence
Published: 8/3/2022
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.