Impact Pricing
A podcast by Mark Stiving, Ph.D.
640 Episodes
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3 False Myths About Pricing Debunked with Colin Jasper
Published: 8/1/2022 -
Blogcast #65: Adopt Price Segmentation
Published: 7/30/2022 -
Memecast #68: Perception is Reality
Published: 7/27/2022 -
Pricing People as Consultants: Creating and Selling Value in Organizations with Sagar Thakur
Published: 7/25/2022 -
Blogcast #64: Buyer’s Value Journey Map
Published: 7/22/2022 -
Memecast #67: Perceived Value
Published: 7/20/2022 -
Grants, Scholarships, and Loans as Huge Factors of Pricing in Higher Education with Christine Carragee
Published: 7/18/2022 -
Blogcast #63: To Fee or Not to Fee?
Published: 7/15/2022 -
Memecast #66: Consumer Value
Published: 7/13/2022 -
Competitive Pricing Strategy: How to Make Your Products Stand Out from Competitors with Dale Harrison
Published: 7/11/2022 -
Blogcast #62: The Power of Economic Value
Published: 7/8/2022 -
Memecast #65: Economic Value
Published: 7/6/2022 -
What Makes Pricing in Higher Education Difficult with Chris Uthe
Published: 7/4/2022 -
Blogcast #61: Are iPhone Users Not Price Sensitive?
Published: 7/1/2022 -
Memecast #64: Stop Negotiating
Published: 6/29/2022 -
Pricing Power: Making Pricing Profitable with Ayon Bhattacharyya
Published: 6/27/2022 -
Blogcast #60: How Much Does a Buyer Values Your Product?
Published: 6/24/2022 -
Memecast #63: Gives and Gets
Published: 6/22/2022 -
The B2B Innovator’s Map: Let Customer Champions Do Selling for You with Daniel Elizalde
Published: 6/20/2022 -
Blogcast #59: Data and/or Value
Published: 6/17/2022
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.