Impact Pricing

A podcast by Mark Stiving, Ph.D.

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640 Episodes

  1. 3 False Myths About Pricing Debunked with Colin Jasper

    Published: 8/1/2022
  2. Blogcast #65: Adopt Price Segmentation

    Published: 7/30/2022
  3. Memecast #68: Perception is Reality

    Published: 7/27/2022
  4. Pricing People as Consultants: Creating and Selling Value in Organizations with Sagar Thakur

    Published: 7/25/2022
  5. Blogcast #64: Buyer’s Value Journey Map

    Published: 7/22/2022
  6. Memecast #67: Perceived Value

    Published: 7/20/2022
  7. Grants, Scholarships, and Loans as Huge Factors of Pricing in Higher Education with Christine Carragee

    Published: 7/18/2022
  8. Blogcast #63: To Fee or Not to Fee?

    Published: 7/15/2022
  9. Memecast #66: Consumer Value

    Published: 7/13/2022
  10. Competitive Pricing Strategy: How to Make Your Products Stand Out from Competitors with Dale Harrison

    Published: 7/11/2022
  11. Blogcast #62: The Power of Economic Value

    Published: 7/8/2022
  12. Memecast #65: Economic Value

    Published: 7/6/2022
  13. What Makes Pricing in Higher Education Difficult with Chris Uthe

    Published: 7/4/2022
  14. Blogcast #61: Are iPhone Users Not Price Sensitive?

    Published: 7/1/2022
  15. Memecast #64: Stop Negotiating

    Published: 6/29/2022
  16. Pricing Power: Making Pricing Profitable with Ayon Bhattacharyya

    Published: 6/27/2022
  17. Blogcast #60: How Much Does a Buyer Values Your Product?

    Published: 6/24/2022
  18. Memecast #63: Gives and Gets

    Published: 6/22/2022
  19. The B2B Innovator’s Map: Let Customer Champions Do Selling for You with Daniel Elizalde

    Published: 6/20/2022
  20. Blogcast #59: Data and/or Value

    Published: 6/17/2022

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.