Impact Pricing

A podcast by Mark Stiving, Ph.D.

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623 Episodes

  1. Blogcast #53: Selling Value

    Published: 5/6/2022
  2. Memecast #56: Nobody Cares About Your Product

    Published: 5/4/2022
  3. Position, Plan, and Price to Win Government Contract with Jon Barker

    Published: 5/2/2022
  4. Blogcast #52: Peleton Tests New Pricing Model

    Published: 4/29/2022
  5. Memecast #55: Experts Buy Features

    Published: 4/27/2022
  6. How to Incorporate Customer Experience into B2B Pricing with DeAnn Hammer

    Published: 4/25/2022
  7. Blogcast #51: Pricing People Shouldn’t Set Prices

    Published: 4/22/2022
  8. Memecast #54: New Business Models

    Published: 4/20/2022
  9. Pricing Job Market Trend 2022: The Rise of Hybrid Workforce with Jon Jennings

    Published: 4/18/2022
  10. Blogcast #50: The Value of Teachers vs. Athletes

    Published: 4/15/2022
  11. Memecast #53: Executive Led Initiatives

    Published: 4/13/2022
  12. Behavioral Economics: The Psychological Side of Pricing, the Secret Sauce to More Sales with Gerald Smith

    Published: 4/11/2022
  13. Blogcast #49: Indirect Customer Impact

    Published: 4/8/2022
  14. Memecast #52: Fixed Costs

    Published: 4/6/2022
  15. Costs, Costs, Costs: How Managerial Decision-Making Impacts Pricing Negotiations with Reginald Tomas Lee

    Published: 4/4/2022
  16. Blogcast #48: Direct Customer Impact

    Published: 4/1/2022
  17. Memecast #51: Price is Fast

    Published: 3/30/2022
  18. Mental Money: Why People Pay $1/Day vs $30 Upfront for a Month's Purchase with Pedro Piccoli Soares

    Published: 3/28/2022
  19. Blogcast #47: Another Netflix Increase

    Published: 3/25/2022
  20. Memecast #50: Loyal Customers

    Published: 3/23/2022

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.