Impact Pricing
A podcast by Mark Stiving, Ph.D.
623 Episodes
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Blogcast #53: Selling Value
Published: 5/6/2022 -
Memecast #56: Nobody Cares About Your Product
Published: 5/4/2022 -
Position, Plan, and Price to Win Government Contract with Jon Barker
Published: 5/2/2022 -
Blogcast #52: Peleton Tests New Pricing Model
Published: 4/29/2022 -
Memecast #55: Experts Buy Features
Published: 4/27/2022 -
How to Incorporate Customer Experience into B2B Pricing with DeAnn Hammer
Published: 4/25/2022 -
Blogcast #51: Pricing People Shouldn’t Set Prices
Published: 4/22/2022 -
Memecast #54: New Business Models
Published: 4/20/2022 -
Pricing Job Market Trend 2022: The Rise of Hybrid Workforce with Jon Jennings
Published: 4/18/2022 -
Blogcast #50: The Value of Teachers vs. Athletes
Published: 4/15/2022 -
Memecast #53: Executive Led Initiatives
Published: 4/13/2022 -
Behavioral Economics: The Psychological Side of Pricing, the Secret Sauce to More Sales with Gerald Smith
Published: 4/11/2022 -
Blogcast #49: Indirect Customer Impact
Published: 4/8/2022 -
Memecast #52: Fixed Costs
Published: 4/6/2022 -
Costs, Costs, Costs: How Managerial Decision-Making Impacts Pricing Negotiations with Reginald Tomas Lee
Published: 4/4/2022 -
Blogcast #48: Direct Customer Impact
Published: 4/1/2022 -
Memecast #51: Price is Fast
Published: 3/30/2022 -
Mental Money: Why People Pay $1/Day vs $30 Upfront for a Month's Purchase with Pedro Piccoli Soares
Published: 3/28/2022 -
Blogcast #47: Another Netflix Increase
Published: 3/25/2022 -
Memecast #50: Loyal Customers
Published: 3/23/2022
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.