Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

623 Episodes

  1. Customers Don't Want to be Sold, They Want You to Help Them Buy: Salespeople's Role in Value Co-Creation with Duane Dufault

    Published: 3/21/2022
  2. Blogcast #46: You Must Lose on Price

    Published: 3/18/2022
  3. Memecast #49: Sales Should Not Own Pricing

    Published: 3/16/2022
  4. Who Should Own Product Pricing with Ray Ranga

    Published: 3/14/2022
  5. Blogcast #45: Losing on Price

    Published: 3/11/2022
  6. Blogcast #44: A Perspective on RFPs

    Published: 3/9/2022
  7. Your Costs vs. Your Price Change Decisions with Jon Lucas

    Published: 3/7/2022
  8. Blogcast #43: Don’t Confuse Your Buyers

    Published: 3/4/2022
  9. Memecast #48: Small Improvement

    Published: 3/2/2022
  10. Pricing People: The Connector Between Finance, Marketing, and Sales with Anne Warren

    Published: 2/28/2022
  11. Blogcast #42: Willingness to Accept

    Published: 2/25/2022
  12. Memecast #47: Creating Value

    Published: 2/23/2022
  13. What is a Value Chain, Why is It Important, and How Does It Impact Value Pricing with Shantanu Basu

    Published: 2/21/2022
  14. Memecast #46: Signal of Quality

    Published: 2/18/2022
  15. Memecast #45: Reference Prices

    Published: 2/16/2022
  16. Managing Price Changes: Getting the Right Price for Your Products and Services with José Vela

    Published: 2/14/2022
  17. Blogcast #41: Opportunity Costs and Pricing

    Published: 2/11/2022
  18. Memecast #44: Fulcrum

    Published: 2/9/2022
  19. Pricing for Lifetime Value of a Customer with Paul Orlando

    Published: 2/7/2022
  20. Blogcast #40: Call It Customer Impact!

    Published: 2/4/2022

19 / 32

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.