Impact Pricing

640 Episodes

1. Who Should Own Product Pricing with Ray Ranga

   Published: 3/14/2022
2. Blogcast #45: Losing on Price

   Published: 3/11/2022
3. Blogcast #44: A Perspective on RFPs

   Published: 3/9/2022
4. Your Costs vs. Your Price Change Decisions with Jon Lucas

   Published: 3/7/2022
5. Blogcast #43: Don’t Confuse Your Buyers

   Published: 3/4/2022
6. Memecast #48: Small Improvement

   Published: 3/2/2022
7. Pricing People: The Connector Between Finance, Marketing, and Sales with Anne Warren

   Published: 2/28/2022
8. Blogcast #42: Willingness to Accept

   Published: 2/25/2022
9. Memecast #47: Creating Value

   Published: 2/23/2022
10. What is a Value Chain, Why is It Important, and How Does It Impact Value Pricing with Shantanu Basu

    Published: 2/21/2022
11. Memecast #46: Signal of Quality

    Published: 2/18/2022
12. Memecast #45: Reference Prices

    Published: 2/16/2022
13. Managing Price Changes: Getting the Right Price for Your Products and Services with José Vela

    Published: 2/14/2022
14. Blogcast #41: Opportunity Costs and Pricing

    Published: 2/11/2022
15. Memecast #44: Fulcrum

    Published: 2/9/2022
16. Pricing for Lifetime Value of a Customer with Paul Orlando

    Published: 2/7/2022
17. Blogcast #40: Call It Customer Impact!

    Published: 2/4/2022
18. Memecast #43: Pricing has Emotional Power

    Published: 2/2/2022
19. How Machine Learning is Changing Pricing Optimization with Damien Robert

    Published: 1/31/2022
20. Blogcast #39: The Art of Pricing

    Published: 1/28/2022