Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

623 Episodes

  1. Memecast #43: Pricing has Emotional Power

    Published: 2/2/2022
  2. How Machine Learning is Changing Pricing Optimization with Damien Robert

    Published: 1/31/2022
  3. Blogcast #39: The Art of Pricing

    Published: 1/28/2022
  4. Memecast #42: Real Value Comes From Real Differentiation

    Published: 1/26/2022
  5. Human Part of Pricing: The Business Case of Curiosity in Relation to Pricing with Ebrahim El-Ebiary

    Published: 1/24/2022
  6. Blogcast #38: The Best Attitude for a Great Value Conversation

    Published: 1/21/2022
  7. Memecast #41: Costs Don't Drive Pricing

    Published: 1/19/2022
  8. Pricing Analytics as the Key to Optimize Your Revenue Journey with Mark Stouse

    Published: 1/17/2022
  9. Memecast #40: Everybody Affect Value

    Published: 1/16/2022
  10. Blogcast #36: Value Based Mindset is Hard for an Organization

    Published: 1/14/2022
  11. Four Pillars of Pricing: How to Become More Efficient in Pricing with Vikas Pal Boaddh

    Published: 1/10/2022
  12. Blogcast #36: Value Based Mindset is Hard for an Organization

    Published: 1/7/2022
  13. Memecast #39: Pricing is Hard

    Published: 1/5/2022
  14. Unlocking the Power of Pricing Analytics to Optimize Your Pricing with Kevin Coppinger

    Published: 1/3/2022
  15. Blogcast #35: Value Based Mindset is Hard for an Individual

    Published: 12/31/2021
  16. Memecast #38: Better Products

    Published: 12/29/2021
  17. Why Are There So Many Price Indices to Consider with Scott Miller

    Published: 12/27/2021
  18. Blogcast #34: Freemium or Free Trial

    Published: 12/24/2021
  19. Memecast #37: Gross Margin Never Matters

    Published: 12/22/2021
  20. How to Choose the Right Key Performance Indicators (KPIs) for Your Value-Based Business with Luigi Prestinenzi

    Published: 12/20/2021

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.