Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

623 Episodes

  1. Blogcast: To Fee or Not To Fee? That is the Question

    Published: 4/26/2024
  2. Segmentation Strategies Uncovered: Driving Revenue through Focus and Value with Stephan Liozu

    Published: 4/22/2024
  3. Blogcast: Your Inward Focus Causes Horrible Decisions

    Published: 4/19/2024
  4. Price Justification Techniques: Building Confidence in Sales with Mike Bosworth

    Published: 4/15/2024
  5. Blogcast: Fear Stymies Your Growth

    Published: 4/12/2024
  6. Decoding the Emotion and Solution-Driven Sales Approach with Joe Woodard

    Published: 4/8/2024
  7. Blogcast: Stopping One of Your Biggest Revenue Leaks: Discounts

    Published: 4/5/2024
  8. The Collaborative Approach to Value Selling with Steve Laborda

    Published: 4/1/2024
  9. Blogcast: Proven Value

    Published: 3/29/2024
  10. Pricing Table Topics: 8 of Clubs – Ban the Word 'Markup'

    Published: 3/27/2024
  11. Strategic Pricing for Accountants to Earn More But Work Less with Geraldine Carter

    Published: 3/25/2024
  12. Blogcast: To Discount or Not to Discount

    Published: 3/22/2024
  13. Pricing Table Topics: 8 of Diamonds – Customer Perceptions Always Matter

    Published: 3/20/2024
  14. Balancing Curiosity, Specialization, and Success as a Pricing Professional with Robert Ribciuc

    Published: 3/18/2024
  15. Blogcast: Who Should Own Pricing?

    Published: 3/15/2024
  16. Pricing Table Topics: 8 of Hearts – Business Acumen

    Published: 3/13/2024
  17. Navigating the Future of Pricing: Insights on AI and Value Dynamics with Steven Forth

    Published: 3/11/2024
  18. Blogcast: Listen to Your Market, then Think

    Published: 3/8/2024
  19. Pricing Table Topics: 8 of Spades – Sell Like You Have No Competition

    Published: 3/6/2024
  20. Exploring Game-Changing Pricing Dynamics for Different Industries with Arnab Sinha

    Published: 3/4/2024

3 / 32

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.