Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

640 Episodes

  1. The Role of Leadership in Shaping Pricing Strategies with Adrienne Gordon

    Published: 6/24/2024
  2. Blogcast: Reduce the Risk of Raising Prices

    Published: 6/21/2024
  3. Unlocking Pricing Potential Using the Pricing Spineometer with Tim Smith

    Published: 6/17/2024
  4. Blogcast: The Value of a Feature: How to Create Value Tables

    Published: 6/14/2024
  5. Navigating Price Changes: Overcoming Fear and Implementing Strategy with Patrick Meegan

    Published: 6/10/2024
  6. Blogcast: B2B Market Research Is Overrated

    Published: 6/7/2024
  7. AI vs. SaaS: Transforming Software Pricing and Value Delivery with Steven Forth

    Published: 6/3/2024
  8. Blogcast: Value for Buyer Personas

    Published: 5/31/2024
  9. Dynamic Pricing Strategies for Sustainable Recurring Revenue with Amanda Northcutt

    Published: 5/27/2024
  10. Blogcast: Expert-Approved Pricing Insights at Your Fingertips: Discover Our Custom Pricing GPT

    Published: 5/24/2024
  11. Banking on Value: Pricing Strategies for Competitive Edge with Sundar Ramanathan

    Published: 5/20/2024
  12. Blogcast: Show Me The Value!

    Published: 5/17/2024
  13. Navigating the Complexities of Pricing with AI and Data Science with Vivek Anand

    Published: 5/13/2024
  14. Blogcast: A Value Perception Gap

    Published: 5/10/2024
  15. The Pricing Landscape: Insights from the Professional Pricing Society Conference with Steven Forth

    Published: 5/6/2024
  16. Blogcast: Using Value to Break Down Silos

    Published: 5/3/2024
  17. Navigating Retail Pricing: Walmart's Pricing Strategy Explored with Rishi Bhatia

    Published: 4/29/2024
  18. Blogcast: To Fee or Not To Fee? That is the Question

    Published: 4/26/2024
  19. Segmentation Strategies Uncovered: Driving Revenue through Focus and Value with Stephan Liozu

    Published: 4/22/2024
  20. Blogcast: Your Inward Focus Causes Horrible Decisions

    Published: 4/19/2024

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.