Impact Pricing
A podcast by Mark Stiving, Ph.D.
623 Episodes
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Blogcast #33: Pricing During Supply Constraints
Published: 12/17/2021 -
Memecast #36: Pricing is Amazing
Published: 12/15/2021 -
How You Can Establish a Pricing Culture in Your Organization with Kate Mandrell
Published: 12/13/2021 -
Blogcast #32: The Price/Value Tradeoff
Published: 12/10/2021 -
Memecast #35: Nobody Cares about Your Features
Published: 12/8/2021 -
How to Define an Effective Product Differentiation Strategy That Gives Your Pricing Leverage with Joe Woodard
Published: 12/6/2021 -
Blogcast #31: Pricing SaaS On Top of AWS
Published: 12/3/2021 -
Memecast #34: There's No Such Thing as a Commodity
Published: 12/1/2021 -
Value over Sales: What Defines a True Sales Professional with Mark Cox
Published: 11/29/2021 -
Blogcast #30: Why AWS Can Sell Credits
Published: 11/26/2021 -
Memecast #33: Create Real Value
Published: 11/24/2021 -
How to Design an Effective Sales Compensation Plan that Motivates People and Boosts Sales with Jennifer Kerr
Published: 11/22/2021 -
Blogcast #29: Don’t Sell “Credits”
Published: 11/19/2021 -
Memecast #32: Don't Compete on Price, Compete on Value
Published: 11/17/2021 -
Talent Acquisition: How to Successfully Hire a Consultants to Fuel Business Growth with Wendy Johnson
Published: 11/15/2021 -
Blogcast #28: Usage-Based Pricing is NOT New
Published: 11/12/2021 -
Memecast #31: Think about the Lifetime Value of a Customer
Published: 11/10/2021 -
How to Handle Pricing Implementation During Inflation with Frederico Zornig
Published: 11/8/2021 -
Blogcast #27: Combining Cost-Plus and Value-Based Pricing
Published: 11/5/2021 -
Memecast #30: Find Buyers that Value Your Product
Published: 11/3/2021
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.