Impact Pricing
A podcast by Mark Stiving, Ph.D.
623 Episodes
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Usage-Based Pricing: What Most SaaS Businesses Need to Know with Kyle Poyar
Published: 11/1/2021 -
Blogcast #26: Value Propositions vs Value Selling
Published: 10/29/2021 -
How Pricing Walls Impact Your Customers Willingness-to-Pay with Robert Tinterov
Published: 10/25/2021 -
Memecast #29: Pricing Leaders are Value-based
Published: 10/20/2021 -
Win Keep Grow: The Surprising Fundamentals Entrepreneurs Need to Build and Grow a Subscription Business
Published: 10/18/2021 -
Blogcast #25: Messaging a Price Increase
Published: 10/15/2021 -
Memecast #28: Pricing Metrics Are Correlated With Value Metrics
Published: 10/13/2021 -
How to Make Data-Driven Pricing Decisions for Your Business with Ryan Glushkoff
Published: 10/11/2021 -
Blogcast #24: The Cost of Win Keep Grow
Published: 10/8/2021 -
Memecast #27: Perceived Value is the Only Value that Matters in Price
Published: 10/6/2021 -
The Role of Pricing for Growth and Profit with Jeff Robinson
Published: 10/4/2021 -
Blogcast #23: Failed to Keep
Published: 10/1/2021 -
Memecast #26: Everyone is Coordinated
Published: 9/29/2021 -
Understanding the 'Value Mystery' and Get Paid of What It’s Worth with Mike Wilkinson
Published: 9/27/2021 -
Memecast #25: Business is Getting Paid for Value
Published: 9/24/2021 -
Blogcast #22: Pricing When Costs Go Up
Published: 9/22/2021 -
How to Effectively Implement Price Segmentation Strategies with Ayon Bhattacharyya
Published: 9/20/2021 -
Blogcast #21: Price Moves During Market Shocks
Published: 9/17/2021 -
Memecast #24: Business is NOT a Zero-Sum Game
Published: 9/15/2021 -
Benchmarking Competitors' Prices: Is It Worth the Effort with Monica Sinha
Published: 9/13/2021
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.