Impact Pricing

A podcast by Mark Stiving, Ph.D.

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623 Episodes

  1. Usage-Based Pricing: What Most SaaS Businesses Need to Know with Kyle Poyar

    Published: 11/1/2021
  2. Blogcast #26: Value Propositions vs Value Selling

    Published: 10/29/2021
  3. How Pricing Walls Impact Your Customers Willingness-to-Pay with Robert Tinterov

    Published: 10/25/2021
  4. Memecast #29: Pricing Leaders are Value-based

    Published: 10/20/2021
  5. Win Keep Grow: The Surprising Fundamentals Entrepreneurs Need to Build and Grow a Subscription Business

    Published: 10/18/2021
  6. Blogcast #25: Messaging a Price Increase

    Published: 10/15/2021
  7. Memecast #28: Pricing Metrics Are Correlated With Value Metrics

    Published: 10/13/2021
  8. How to Make Data-Driven Pricing Decisions for Your Business with Ryan Glushkoff

    Published: 10/11/2021
  9. Blogcast #24: The Cost of Win Keep Grow

    Published: 10/8/2021
  10. Memecast #27: Perceived Value is the Only Value that Matters in Price

    Published: 10/6/2021
  11. The Role of Pricing for Growth and Profit with Jeff Robinson

    Published: 10/4/2021
  12. Blogcast #23: Failed to Keep

    Published: 10/1/2021
  13. Memecast #26: Everyone is Coordinated

    Published: 9/29/2021
  14. Understanding the 'Value Mystery' and Get Paid of What It’s Worth with Mike Wilkinson

    Published: 9/27/2021
  15. Memecast #25: Business is Getting Paid for Value

    Published: 9/24/2021
  16. Blogcast #22: Pricing When Costs Go Up

    Published: 9/22/2021
  17. How to Effectively Implement Price Segmentation Strategies with Ayon Bhattacharyya

    Published: 9/20/2021
  18. Blogcast #21: Price Moves During Market Shocks

    Published: 9/17/2021
  19. Memecast #24: Business is NOT a Zero-Sum Game

    Published: 9/15/2021
  20. Benchmarking Competitors' Prices: Is It Worth the Effort with Monica Sinha

    Published: 9/13/2021

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.