Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

640 Episodes

  1. Blogcast #32: The Price/Value Tradeoff

    Published: 12/10/2021
  2. Memecast #35: Nobody Cares about Your Features

    Published: 12/8/2021
  3. How to Define an Effective Product Differentiation Strategy That Gives Your Pricing Leverage with Joe Woodard

    Published: 12/6/2021
  4. Blogcast #31: Pricing SaaS On Top of AWS

    Published: 12/3/2021
  5. Memecast #34: There's No Such Thing as a Commodity

    Published: 12/1/2021
  6. Value over Sales: What Defines a True Sales Professional with Mark Cox

    Published: 11/29/2021
  7. Blogcast #30: Why AWS Can Sell Credits

    Published: 11/26/2021
  8. Memecast #33: Create Real Value

    Published: 11/24/2021
  9. How to Design an Effective Sales Compensation Plan that Motivates People and Boosts Sales with Jennifer Kerr

    Published: 11/22/2021
  10. Blogcast #29: Don’t Sell “Credits”

    Published: 11/19/2021
  11. Memecast #32: Don't Compete on Price, Compete on Value

    Published: 11/17/2021
  12. Talent Acquisition: How to Successfully Hire a Consultants to Fuel Business Growth with Wendy Johnson

    Published: 11/15/2021
  13. Blogcast #28: Usage-Based Pricing is NOT New

    Published: 11/12/2021
  14. Memecast #31: Think about the Lifetime Value of a Customer

    Published: 11/10/2021
  15. How to Handle Pricing Implementation During Inflation with Frederico Zornig

    Published: 11/8/2021
  16. Blogcast #27: Combining Cost-Plus and Value-Based Pricing

    Published: 11/5/2021
  17. Memecast #30: Find Buyers that Value Your Product

    Published: 11/3/2021
  18. Usage-Based Pricing: What Most SaaS Businesses Need to Know with Kyle Poyar

    Published: 11/1/2021
  19. Blogcast #26: Value Propositions vs Value Selling

    Published: 10/29/2021
  20. How Pricing Walls Impact Your Customers Willingness-to-Pay with Robert Tinterov

    Published: 10/25/2021

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.