Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

640 Episodes

  1. Memecast #29: Pricing Leaders are Value-based

    Published: 10/20/2021
  2. Win Keep Grow: The Surprising Fundamentals Entrepreneurs Need to Build and Grow a Subscription Business

    Published: 10/18/2021
  3. Blogcast #25: Messaging a Price Increase

    Published: 10/15/2021
  4. Memecast #28: Pricing Metrics Are Correlated With Value Metrics

    Published: 10/13/2021
  5. How to Make Data-Driven Pricing Decisions for Your Business with Ryan Glushkoff

    Published: 10/11/2021
  6. Blogcast #24: The Cost of Win Keep Grow

    Published: 10/8/2021
  7. Memecast #27: Perceived Value is the Only Value that Matters in Price

    Published: 10/6/2021
  8. The Role of Pricing for Growth and Profit with Jeff Robinson

    Published: 10/4/2021
  9. Blogcast #23: Failed to Keep

    Published: 10/1/2021
  10. Memecast #26: Everyone is Coordinated

    Published: 9/29/2021
  11. Understanding the 'Value Mystery' and Get Paid of What It’s Worth with Mike Wilkinson

    Published: 9/27/2021
  12. Memecast #25: Business is Getting Paid for Value

    Published: 9/24/2021
  13. Blogcast #22: Pricing When Costs Go Up

    Published: 9/22/2021
  14. How to Effectively Implement Price Segmentation Strategies with Ayon Bhattacharyya

    Published: 9/20/2021
  15. Blogcast #21: Price Moves During Market Shocks

    Published: 9/17/2021
  16. Memecast #24: Business is NOT a Zero-Sum Game

    Published: 9/15/2021
  17. Benchmarking Competitors' Prices: Is It Worth the Effort with Monica Sinha

    Published: 9/13/2021
  18. Blogcast #20: Disney Understands Value

    Published: 9/10/2021
  19. Memecast #23: Create Real Value with Differentiation

    Published: 9/8/2021
  20. Setting Prices Using the World's Best Buyer Persona with Stormie Andrews

    Published: 9/6/2021

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.