Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

640 Episodes

  1. Blogcast #19: I Hate Loss Aversion

    Published: 9/3/2021
  2. Memecast #22: Your Customers’ Decisions

    Published: 9/1/2021
  3. The Bigger Picture of Value with Liz Wainger

    Published: 8/30/2021
  4. Blogcast #18: When Should You Lower Your Price?

    Published: 8/27/2021
  5. Memecast #21: Customer Success Creates Value

    Published: 8/25/2021
  6. Sales and Pricing Alignment: Essential to Success, Getting Everyone on the Same Page with Jared Smith

    Published: 8/23/2021
  7. Blogcast #17: Can Your Pricing be Your Advantage?

    Published: 8/20/2021
  8. Memecast #20: Two Reasons You Lose Deals

    Published: 8/18/2021
  9. The Power of ROI Calculators with Michael Farber

    Published: 8/16/2021
  10. Blogcast #16: Acquisition Pricing for Retention

    Published: 8/13/2021
  11. Memecast #19: Pricing Must be Simple

    Published: 8/11/2021
  12. Buyer's Value Journey: Your Guide to Consumer Decisions with Mark Boundy

    Published: 8/9/2021
  13. Blogcast #15: Stop Sales Discount Authority!

    Published: 8/6/2021
  14. Memecast #18: Customer Success vs. Tech Support: What’s the difference?

    Published: 8/4/2021
  15. Pricing and Sales Negotiation Skills: How to Close More Deals with Sebastian Wrobel

    Published: 8/2/2021
  16. Blogcast #14: Willingness to Pay vs Price Sensitivity

    Published: 7/30/2021
  17. Memecast #17:Create, Communicate, and Capture More Value for Your Business

    Published: 7/28/2021
  18. Obstacles to Implementing Value-Based Pricing with Alex Hoffman

    Published: 7/26/2021
  19. Blogcast #13: Perceived Versus Real Value

    Published: 7/23/2021
  20. Memecast #16: Using Price to Solve Product-Market Fit

    Published: 7/21/2021

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.