Impact Pricing
A podcast by Mark Stiving, Ph.D.
640 Episodes
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Blogcast #19: I Hate Loss Aversion
Published: 9/3/2021 -
Memecast #22: Your Customers’ Decisions
Published: 9/1/2021 -
The Bigger Picture of Value with Liz Wainger
Published: 8/30/2021 -
Blogcast #18: When Should You Lower Your Price?
Published: 8/27/2021 -
Memecast #21: Customer Success Creates Value
Published: 8/25/2021 -
Sales and Pricing Alignment: Essential to Success, Getting Everyone on the Same Page with Jared Smith
Published: 8/23/2021 -
Blogcast #17: Can Your Pricing be Your Advantage?
Published: 8/20/2021 -
Memecast #20: Two Reasons You Lose Deals
Published: 8/18/2021 -
The Power of ROI Calculators with Michael Farber
Published: 8/16/2021 -
Blogcast #16: Acquisition Pricing for Retention
Published: 8/13/2021 -
Memecast #19: Pricing Must be Simple
Published: 8/11/2021 -
Buyer's Value Journey: Your Guide to Consumer Decisions with Mark Boundy
Published: 8/9/2021 -
Blogcast #15: Stop Sales Discount Authority!
Published: 8/6/2021 -
Memecast #18: Customer Success vs. Tech Support: What’s the difference?
Published: 8/4/2021 -
Pricing and Sales Negotiation Skills: How to Close More Deals with Sebastian Wrobel
Published: 8/2/2021 -
Blogcast #14: Willingness to Pay vs Price Sensitivity
Published: 7/30/2021 -
Memecast #17:Create, Communicate, and Capture More Value for Your Business
Published: 7/28/2021 -
Obstacles to Implementing Value-Based Pricing with Alex Hoffman
Published: 7/26/2021 -
Blogcast #13: Perceived Versus Real Value
Published: 7/23/2021 -
Memecast #16: Using Price to Solve Product-Market Fit
Published: 7/21/2021
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.