Impact Pricing

A podcast by Mark Stiving, Ph.D.

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623 Episodes

  1. Obstacles to Implementing Value-Based Pricing with Alex Hoffman

    Published: 7/26/2021
  2. Blogcast #13: Perceived Versus Real Value

    Published: 7/23/2021
  3. Memecast #16: Using Price to Solve Product-Market Fit

    Published: 7/21/2021
  4. When is Inflation Good for Price Increase with Robert Ribciuc

    Published: 7/19/2021
  5. Blogcast #12: 4 Steps to Being a Great Director of Pricing

    Published: 7/16/2021
  6. Memecast #15: Win, Keep and Grow Each Needs Focus

    Published: 7/14/2021
  7. What is So Interesting with Startup Pricing with Saima Khan

    Published: 7/12/2021
  8. Blogcast #11: The Buyer’s Journey: When to Reveal the Price

    Published: 7/9/2021
  9. Memecast #14: Grow Later

    Published: 7/7/2021
  10. Pricing Strategies that Win Government Contracts with John Peacock

    Published: 7/5/2021
  11. Blogcast #10: How to Become a Pricing Expert

    Published: 7/2/2021
  12. Memecast #13: Subscribers Buy Benefits

    Published: 6/30/2021
  13. Value-based Pricing for Subscription Businesses with Arjun Patnaik

    Published: 6/28/2021
  14. Blogcast #9: Losing on Price

    Published: 6/25/2021
  15. Memecast #12: Customer Success

    Published: 6/23/2021
  16. Pricing Lessons From Pizza Pricing with Michael Hurwich

    Published: 6/21/2021
  17. Blogcast #8: A Question about Pricing Models

    Published: 6/18/2021
  18. Memecast #11: How to Grow Subscriptions

    Published: 6/16/2021
  19. Can We Really Price Value? with Jose Mirabal

    Published: 6/14/2021
  20. Blogcast #7: Pricing is NOT Driven by Supply and Demand

    Published: 6/11/2021

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.