Impact Pricing
A podcast by Mark Stiving, Ph.D.
623 Episodes
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Memecast #10: Pricing Metrics by Default
Published: 6/9/2021 -
Pricing Strategy for Different Channels with Larry Walsh
Published: 6/7/2021 -
Blogcast #6: Why You Need to Price Before, During, and After
Published: 6/4/2021 -
Memecast #9: Land and Expand
Published: 6/2/2021 -
How Price Elasticity Affects Consumer Behavior with Anshu Jalora
Published: 5/31/2021 -
Blogcast #5: Should Finance Influence Pricing?
Published: 5/28/2021 -
Memecast #8: Periodic Benefits
Published: 5/26/2021 -
Value Pricing and Value Selling with Jim Broderick
Published: 5/24/2021 -
Blogcast #4: Pricing Consultant vs. Pricing Advisor – What’s the Difference?
Published: 5/21/2021 -
Memecast #7: Raise Prices Causes Rethink
Published: 5/19/2021 -
The Key Role CFOs Play in Making Profitable Pricing Decisions with Steve Rosvold
Published: 5/17/2021 -
Blogcast #3: Should Finance Influence Pricing?
Published: 5/14/2021 -
Pricing Consultant vs. Pricing Advisor – What’s the Difference?
Published: 5/14/2021 -
Memecast #6: Customer Success
Published: 5/12/2021 -
Pricing Your New Product with Dave Daniels
Published: 5/10/2021 -
Blogcast #2: When You Should Use Cost-Plus Pricing
Published: 5/7/2021 -
Memecast #5: Subscription is a Business Model
Published: 5/5/2021 -
Pricing Roles from a Recruiter’s Perspective with Jon Jennings
Published: 5/3/2021 -
Blogcast #1: Three Lessons from a P&G Price Increase
Published: 4/30/2021 -
Memecast #4: Value Metric
Published: 4/28/2021
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.