Impact Pricing

A podcast by Mark Stiving, Ph.D.

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640 Episodes

  1. Memecast #9: Land and Expand

    Published: 6/2/2021
  2. How Price Elasticity Affects Consumer Behavior with Anshu Jalora

    Published: 5/31/2021
  3. Blogcast #5: Should Finance Influence Pricing?

    Published: 5/28/2021
  4. Memecast #8: Periodic Benefits

    Published: 5/26/2021
  5. Value Pricing and Value Selling with Jim Broderick

    Published: 5/24/2021
  6. Blogcast #4: Pricing Consultant vs. Pricing Advisor – What’s the Difference?

    Published: 5/21/2021
  7. Memecast #7: Raise Prices Causes Rethink

    Published: 5/19/2021
  8. The Key Role CFOs Play in Making Profitable Pricing Decisions with Steve Rosvold

    Published: 5/17/2021
  9. Pricing Consultant vs. Pricing Advisor – What’s the Difference?

    Published: 5/14/2021
  10. Blogcast #3: Should Finance Influence Pricing?

    Published: 5/14/2021
  11. Memecast #6: Customer Success

    Published: 5/12/2021
  12. Pricing Your New Product with Dave Daniels

    Published: 5/10/2021
  13. Blogcast #2: When You Should Use Cost-Plus Pricing

    Published: 5/7/2021
  14. Memecast #5: Subscription is a Business Model

    Published: 5/5/2021
  15. Pricing Roles from a Recruiter’s Perspective with Jon Jennings

    Published: 5/3/2021
  16. Blogcast #1: Three Lessons from a P&G Price Increase

    Published: 4/30/2021
  17. Memecast #4: Value Metric

    Published: 4/28/2021
  18. The Power of Conjoint Analysis with Matt Johnston

    Published: 4/26/2021
  19. Memecast #3: Customers' Decisions

    Published: 4/21/2021
  20. Pricing Systems Explained Simply with Lindsay Duran

    Published: 4/19/2021

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.