Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

623 Episodes

  1. The Power of Conjoint Analysis with Matt Johnston

    Published: 4/26/2021
  2. Memecast #3: Customers' Decisions

    Published: 4/21/2021
  3. Pricing Systems Explained Simply with Lindsay Duran

    Published: 4/19/2021
  4. Memecast #2: Win, Keep, Grow

    Published: 4/13/2021
  5. Value-Based Pricing: Valuing and Monetizing Products and Services with Jon Manning

    Published: 4/12/2021
  6. Memecast #1: Value-Based Pricing

    Published: 4/7/2021
  7. Pricing as a Profession: Setting your Pricing Career with Kevin Mitchell

    Published: 4/5/2021
  8. Price Modes: Something You've Never Heard Of, But Need To with Brooks Hamilton

    Published: 3/29/2021
  9. When to Use a Subscription Model with Axel Kirstetter

    Published: 3/22/2021
  10. Communicating Your Value through Pricing with Chris Barth

    Published: 3/15/2021
  11. Engage C-Suite Executives in Championing the Pricing Journey with Stephan Liozu

    Published: 3/8/2021
  12. Pricing Consistency From a Customer’s Point of View with Alon Ellis

    Published: 3/1/2021
  13. Pricing Big Deals with Brian Sharp

    Published: 2/22/2021
  14. The "Pay What You Want Model": Does It Really Work? with Zen Ore

    Published: 2/15/2021
  15. The Secret to a Profitable SaaS Company with Maciej Kraus

    Published: 2/8/2021
  16. 10 Signs your Revenue is Scalable with Chris Hopf

    Published: 2/1/2021
  17. Pricing in IT: Is Cost Plus the Only Way? with Love Sanoria

    Published: 1/25/2021
  18. The Power of Rebates For B2B Businesses with Andrew Butt

    Published: 1/11/2021
  19. The Power of Behavioral Economics in Pricing with Florian Bauer

    Published: 1/4/2021
  20. Unlocking the Black Box of Pricing: Why Pricing is So Easy in Theory but Not in Real Life with Alessandro Monti

    Published: 12/28/2020

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.