Impact Pricing
A podcast by Mark Stiving, Ph.D.
623 Episodes
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Pricing and Channel Strategy: The Importance of Understanding Customer Supply Chain Economics with Ben Blaney
Published: 12/21/2020 -
Pricing Strategically through Great Product Management with Rebecca Kalogeris
Published: 12/14/2020 -
Why Pricing Should Touch Every Part of Your Organization with Jason Covitz
Published: 12/7/2020 -
Setting Prices and What Makes Customers Buy with Natalie Louie
Published: 11/30/2020 -
Pricing in the "New Normal" with Reed Holden
Published: 11/23/2020 -
Stop Selling Your Products, Start Delivering Value with Marco Bertini
Published: 11/16/2020 -
Defining No-Touch and Self-Serve Pricing with Craig Zawada
Published: 11/9/2020 -
Powerful Pricing Insights from a Subscription Expert with Robbie Kellman Baxter
Published: 11/2/2020 -
How C-Suite Executives Perceive Value with Brian Doyle
Published: 10/26/2020 -
The Keys to Pricing Subscriptions with Patrick Campbell
Published: 10/19/2020 -
Insights From the History of Pricing and Mindfulness with Paul Hunt
Published: 10/12/2020 -
New Subscription Pricing Study, What Works Best For Your Business with Amy Konary
Published: 10/5/2020 -
Why Companies Do not Understand Value at All with Mark Stiving and Theresa French
Published: 10/1/2020 -
How to Create, Deliver, and Capture Value for Professional Services with Tim Williams
Published: 9/28/2020 -
What is the Market Willing to Pay for New Product Launches with Dave Daniels
Published: 9/21/2020 -
The Common Misconceptions and Challenges of Pricing Professionals with Jose Morabito
Published: 9/14/2020 -
From Pricing Scientist to VP in Pricing with Stephane Bratu
Published: 9/7/2020 -
Pricing Strategy Development in High Tech with Anton Malygin
Published: 8/31/2020 -
How to Set a Price that Best Aligns with Your Pricing Strategy with Wendy Johnson
Published: 8/24/2020 -
Pricing Leadership: A Birds-Eye View with Chris Amenechi
Published: 8/17/2020
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.