Impact Pricing
A podcast by Mark Stiving, Ph.D.
640 Episodes
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Memecast #2: Win, Keep, Grow
Published: 4/13/2021 -
Value-Based Pricing: Valuing and Monetizing Products and Services with Jon Manning
Published: 4/12/2021 -
Memecast #1: Value-Based Pricing
Published: 4/7/2021 -
Pricing as a Profession: Setting your Pricing Career with Kevin Mitchell
Published: 4/5/2021 -
Price Modes: Something You've Never Heard Of, But Need To with Brooks Hamilton
Published: 3/29/2021 -
When to Use a Subscription Model with Axel Kirstetter
Published: 3/22/2021 -
Communicating Your Value through Pricing with Chris Barth
Published: 3/15/2021 -
Engage C-Suite Executives in Championing the Pricing Journey with Stephan Liozu
Published: 3/8/2021 -
Pricing Consistency From a Customer’s Point of View with Alon Ellis
Published: 3/1/2021 -
Pricing Big Deals with Brian Sharp
Published: 2/22/2021 -
The "Pay What You Want Model": Does It Really Work? with Zen Ore
Published: 2/15/2021 -
The Secret to a Profitable SaaS Company with Maciej Kraus
Published: 2/8/2021 -
10 Signs your Revenue is Scalable with Chris Hopf
Published: 2/1/2021 -
Pricing in IT: Is Cost Plus the Only Way? with Love Sanoria
Published: 1/25/2021 -
The Power of Rebates For B2B Businesses with Andrew Butt
Published: 1/11/2021 -
The Power of Behavioral Economics in Pricing with Florian Bauer
Published: 1/4/2021 -
Unlocking the Black Box of Pricing: Why Pricing is So Easy in Theory but Not in Real Life with Alessandro Monti
Published: 12/28/2020 -
Pricing and Channel Strategy: The Importance of Understanding Customer Supply Chain Economics with Ben Blaney
Published: 12/21/2020 -
Pricing Strategically through Great Product Management with Rebecca Kalogeris
Published: 12/14/2020 -
Why Pricing Should Touch Every Part of Your Organization with Jason Covitz
Published: 12/7/2020
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.