Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

623 Episodes

  1. A Day in the Life of a Pricing Executive with Yann Gaucher

    Published: 8/10/2020
  2. Pricing Insights from the LTL (Less Than Load) Industry with Curtis Garrett

    Published: 8/3/2020
  3. How to Drive Powerful Profit Through Price Optimization with Gabe Smith

    Published: 7/27/2020
  4. Gaining Pricing Advantage Through Digital Transformation with Craig Zawada

    Published: 7/20/2020
  5. Distribution Pricing Strategies to Increase Profitability with Karl Petersson

    Published: 7/13/2020
  6. Amplify Your Pricing Power through Brand Storytelling with Susan Lindner

    Published: 7/6/2020
  7. Generating Immediate Revenue Through Price Testing with Ammanuel Selameab

    Published: 6/29/2020
  8. Closing Win-Win Deals through Value Driven Negotiation with Mark Raffan

    Published: 6/22/2020
  9. Value-based Pricing: How to Get Started and How to Succeed with Stephan Liozu

    Published: 6/15/2020
  10. Mastering the Value Conversation to Sell What Matters Most to Your Customers with Andrew Bailey

    Published: 6/8/2020
  11. How a Configure Price Quote (CPQ) Solution Can Give You the ‘Winning’ Price with Steve Wilkins

    Published: 6/1/2020
  12. Who has the Most Pricing Power? with Steven Forth

    Published: 5/26/2020
  13. Dynamic Pricing Engine for Better Pricing Decisions with Burc Tanir

    Published: 5/18/2020
  14. Why Service Professionals Need to Hire Pricing Experts with Stuart Dodds

    Published: 5/11/2020
  15. Why IoT is NOT a One Size Fits All Solution to Customer Problems with Daniel Elizalde

    Published: 5/4/2020
  16. How to Fight Churn with Data Science in Your Subscription Business with Carl Gold

    Published: 4/27/2020
  17. Why Knowing How Your Customers Perceive a Price is as Important as the Price Itself with Valerie Howard

    Published: 4/20/2020
  18. How to Functionally Manage Your Pricing During Crisis with Lydia DiLiello

    Published: 4/13/2020
  19. Understanding Amazon Selling and its Business Model with Carlos Alvarez

    Published: 4/6/2020
  20. Mastering Pricing and Packaging for Your Subscription Business:  Taking People on a Journey with Amy Konary

    Published: 3/30/2020

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.