Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

640 Episodes

  1. Setting Prices and What Makes Customers Buy with Natalie Louie

    Published: 11/30/2020
  2. Pricing in the "New Normal" with Reed Holden

    Published: 11/23/2020
  3. Stop Selling Your Products, Start Delivering Value with Marco Bertini

    Published: 11/16/2020
  4. Defining No-Touch and Self-Serve Pricing with Craig Zawada

    Published: 11/9/2020
  5. Powerful Pricing Insights from a Subscription Expert with Robbie Kellman Baxter

    Published: 11/2/2020
  6. How C-Suite Executives Perceive Value with Brian Doyle

    Published: 10/26/2020
  7. The Keys to Pricing Subscriptions with Patrick Campbell

    Published: 10/19/2020
  8. Insights From the History of Pricing and Mindfulness with Paul Hunt

    Published: 10/12/2020
  9. New Subscription Pricing Study, What Works Best For Your Business with Amy Konary

    Published: 10/5/2020
  10. Why Companies Do not Understand Value at All with Mark Stiving and Theresa French

    Published: 10/1/2020
  11. How to Create, Deliver, and Capture Value for Professional Services with Tim Williams

    Published: 9/28/2020
  12. What is the Market Willing to Pay for New Product Launches with Dave Daniels

    Published: 9/21/2020
  13. The Common Misconceptions and Challenges of Pricing Professionals with Jose Morabito

    Published: 9/14/2020
  14. From Pricing Scientist to VP in Pricing with Stephane Bratu

    Published: 9/7/2020
  15. Pricing Strategy Development in High Tech with Anton Malygin

    Published: 8/31/2020
  16. How to Set a Price that Best Aligns with Your Pricing Strategy with Wendy Johnson

    Published: 8/24/2020
  17. Pricing Leadership: A Birds-Eye View with Chris Amenechi

    Published: 8/17/2020
  18. A Day in the Life of a Pricing Executive with Yann Gaucher

    Published: 8/10/2020
  19. Pricing Insights from the LTL (Less Than Load) Industry with Curtis Garrett

    Published: 8/3/2020
  20. How to Drive Powerful Profit Through Price Optimization with Gabe Smith

    Published: 7/27/2020

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.