Impact Pricing

A podcast by Mark Stiving, Ph.D.

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623 Episodes

  1. How to Shift Revenue Model from Perpetual to Subscription with Scott Miller

    Published: 3/23/2020
  2. Why You Should Never Bill by the Hour with Loren Fogelman

    Published: 3/16/2020
  3. Is Behavioral Economics a Manipulation Game to Retain and Expand Customers with Bri Williams

    Published: 3/9/2020
  4. Features Don't Matter: Why Value-Driven Product Plans Work with Steve Johnson

    Published: 3/2/2020
  5. How to Build, Market and Sell Profitable Subscription-Based Products and Services with Kathy Sexton

    Published: 2/24/2020
  6. The Leading Indicators of Customer Churn in Subscriptions with Mark Thomason

    Published: 2/17/2020
  7. How to Improve Your Pricing Strategy Using Price Segmentation with Matthew Barnett

    Published: 2/10/2020
  8. How Does Pricing Analytics Impact a Company’s Pricing Strategy with Neil Biehn

    Published: 2/3/2020
  9. How to Create an Effective Distributor Pricing Strategy with Ralph Zuponcic

    Published: 1/27/2020
  10. Beyond Pricing: Dynamic SaaS Pricing Solution for Airbnb and Vacation Rentals with Ian McHenry

    Published: 1/20/2020
  11. How to Make Sales More Effective with Value-Based Pricing with Kevin Lemke

    Published: 1/13/2020
  12. Pricing as a Key Lever to Help Companies Drive More Value with Chanan Greenberg

    Published: 1/6/2020
  13. How to Price Your Products and Services: Pricing & Positioning with Paul Klein

    Published: 12/30/2019
  14. Nik Samoylov – Right Price, Right Time, Right Customer: Optimal Pricing through Customer Preference

    Published: 12/23/2019
  15. David Mok – How Pricing Employees Impact Your Bottom Line

    Published: 12/16/2019
  16. Two Pricing Experts Talk Pricing with Mark Stiving and Kevin Christian

    Published: 12/9/2019
  17. Alan Albert – Why Much of What You Know About Your Customers is Wrong

    Published: 12/2/2019
  18. Mark Boundy – Why Value Should be a Religion to Every Business

    Published: 11/25/2019
  19. Ronald J. Baker – Trash the Timesheet: Exploring Opportunities in Subscription Businesses

    Published: 11/18/2019
  20. Tim J. Smith – Why Your Pricing Strategy Should Be a Team Effort

    Published: 11/11/2019

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.