Impact Pricing
A podcast by Mark Stiving, Ph.D.
640 Episodes
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Gaining Pricing Advantage Through Digital Transformation with Craig Zawada
Published: 7/20/2020 -
Distribution Pricing Strategies to Increase Profitability with Karl Petersson
Published: 7/13/2020 -
Amplify Your Pricing Power through Brand Storytelling with Susan Lindner
Published: 7/6/2020 -
Generating Immediate Revenue Through Price Testing with Ammanuel Selameab
Published: 6/29/2020 -
Closing Win-Win Deals through Value Driven Negotiation with Mark Raffan
Published: 6/22/2020 -
Value-based Pricing: How to Get Started and How to Succeed with Stephan Liozu
Published: 6/15/2020 -
Mastering the Value Conversation to Sell What Matters Most to Your Customers with Andrew Bailey
Published: 6/8/2020 -
How a Configure Price Quote (CPQ) Solution Can Give You the ‘Winning’ Price with Steve Wilkins
Published: 6/1/2020 -
Who has the Most Pricing Power? with Steven Forth
Published: 5/26/2020 -
Dynamic Pricing Engine for Better Pricing Decisions with Burc Tanir
Published: 5/18/2020 -
Why Service Professionals Need to Hire Pricing Experts with Stuart Dodds
Published: 5/11/2020 -
Why IoT is NOT a One Size Fits All Solution to Customer Problems with Daniel Elizalde
Published: 5/4/2020 -
How to Fight Churn with Data Science in Your Subscription Business with Carl Gold
Published: 4/27/2020 -
Why Knowing How Your Customers Perceive a Price is as Important as the Price Itself with Valerie Howard
Published: 4/20/2020 -
How to Functionally Manage Your Pricing During Crisis with Lydia DiLiello
Published: 4/13/2020 -
Understanding Amazon Selling and its Business Model with Carlos Alvarez
Published: 4/6/2020 -
Mastering Pricing and Packaging for Your Subscription Business: Taking People on a Journey with Amy Konary
Published: 3/30/2020 -
How to Shift Revenue Model from Perpetual to Subscription with Scott Miller
Published: 3/23/2020 -
Why You Should Never Bill by the Hour with Loren Fogelman
Published: 3/16/2020 -
Is Behavioral Economics a Manipulation Game to Retain and Expand Customers with Bri Williams
Published: 3/9/2020
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.