Impact Pricing

640 Episodes

1. Features Don't Matter: Why Value-Driven Product Plans Work with Steve Johnson

   Published: 3/2/2020
2. How to Build, Market and Sell Profitable Subscription-Based Products and Services with Kathy Sexton

   Published: 2/24/2020
3. The Leading Indicators of Customer Churn in Subscriptions with Mark Thomason

   Published: 2/17/2020
4. How to Improve Your Pricing Strategy Using Price Segmentation with Matthew Barnett

   Published: 2/10/2020
5. How Does Pricing Analytics Impact a Company’s Pricing Strategy with Neil Biehn

   Published: 2/3/2020
6. How to Create an Effective Distributor Pricing Strategy with Ralph Zuponcic

   Published: 1/27/2020
7. Beyond Pricing: Dynamic SaaS Pricing Solution for Airbnb and Vacation Rentals with Ian McHenry

   Published: 1/20/2020
8. How to Make Sales More Effective with Value-Based Pricing with Kevin Lemke

   Published: 1/13/2020
9. Pricing as a Key Lever to Help Companies Drive More Value with Chanan Greenberg

   Published: 1/6/2020
10. How to Price Your Products and Services: Pricing & Positioning with Paul Klein

    Published: 12/30/2019
11. Nik Samoylov – Right Price, Right Time, Right Customer: Optimal Pricing through Customer Preference

    Published: 12/23/2019
12. David Mok – How Pricing Employees Impact Your Bottom Line

    Published: 12/16/2019
13. Two Pricing Experts Talk Pricing with Mark Stiving and Kevin Christian

    Published: 12/9/2019
14. Alan Albert – Why Much of What You Know About Your Customers is Wrong

    Published: 12/2/2019
15. Mark Boundy – Why Value Should be a Religion to Every Business

    Published: 11/25/2019
16. Ronald J. Baker – Trash the Timesheet: Exploring Opportunities in Subscription Businesses

    Published: 11/18/2019
17. Tim J. Smith – Why Your Pricing Strategy Should Be a Team Effort

    Published: 11/11/2019
18. Kota Siva Sarma – How to Use Pricing Models to Minimize Discounting

    Published: 11/4/2019
19. Natalie Louie – Delivering Strategic Product Marketing and Pricing Expertise

    Published: 10/28/2019
20. David Richards –Talk About Value: Understanding Value Through Its Five Elements

    Published: 10/21/2019