Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

623 Episodes

  1. Game-Changing Pricing Strategies for Long-Term Success with Jean-Manuel Izaret

    Published: 2/26/2024
  2. Pricing Table Topics: 9 of Clubs – Focus on Lifetime Value

    Published: 2/23/2024
  3. Pricing Table Topics: 9 of Diamonds – Subscription Is a Business Model

    Published: 2/21/2024
  4. Maximize Profitability and Value with these Revolutionary Pricing Models with Dan Zatta

    Published: 2/19/2024
  5. Blogcast: Brilliant Price Move by Amazon Prime

    Published: 2/16/2024
  6. Pricing Table Topics: 9 of Hearts – Win, Keep, and Grow: Manage All Three

    Published: 2/14/2024
  7. Building a High-Performing Pricing Team That Drives Growth with Jon Jennings

    Published: 2/12/2024
  8. Blogcast: Pricing Platforms and Solutions

    Published: 2/9/2024
  9. Pricing Table Topics: 9 of Spades – There Is More Profit in Price Segmentation

    Published: 2/7/2024
  10. Mastering the Essential Pricing Skills Beyond Hard Numbers with Alex Costa

    Published: 2/5/2024
  11. Blogcast: Three Types of B2B Value

    Published: 2/2/2024
  12. Pricing Table Topics: 10 of Clubs – How Much Would Other People Pay?

    Published: 1/31/2024
  13. Transformative Trends in B2B SaaS Pricing for 2024 with Steven Forth

    Published: 1/29/2024
  14. Blogcast: Why Your Salespeople Don’t Sell Value

    Published: 1/26/2024
  15. Pricing Table Topics: 10 of Diamonds – Sell to Buyers that Value Your Product the Most

    Published: 1/24/2024
  16. The Power of Quantifying Value in Pricing Strategies with Todd Snelgrove

    Published: 1/22/2024
  17. Blogcast: Growth Comes from Value

    Published: 1/19/2024
  18. Pricing Table Topics: 10 of Hearts – Invest More Time Managing Pricing and Value

    Published: 1/17/2024
  19. Confidently Increase Prices and Double Your Business with SaaS Pricing with Maciej Wilczynski

    Published: 1/15/2024
  20. Blogcast: Don’t Do What Sirius XM Did

    Published: 1/12/2024

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.