Impact Pricing
A podcast by Mark Stiving, Ph.D.
640 Episodes
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Price Justification Techniques: Building Confidence in Sales with Mike Bosworth
Published: 4/15/2024 -
Blogcast: Fear Stymies Your Growth
Published: 4/12/2024 -
Decoding the Emotion and Solution-Driven Sales Approach with Joe Woodard
Published: 4/8/2024 -
Blogcast: Stopping One of Your Biggest Revenue Leaks: Discounts
Published: 4/5/2024 -
The Collaborative Approach to Value Selling with Steve Laborda
Published: 4/1/2024 -
Blogcast: Proven Value
Published: 3/29/2024 -
Pricing Table Topics: 8 of Clubs – Ban the Word 'Markup'
Published: 3/27/2024 -
Strategic Pricing for Accountants to Earn More But Work Less with Geraldine Carter
Published: 3/25/2024 -
Blogcast: To Discount or Not to Discount
Published: 3/22/2024 -
Pricing Table Topics: 8 of Diamonds – Customer Perceptions Always Matter
Published: 3/20/2024 -
Balancing Curiosity, Specialization, and Success as a Pricing Professional with Robert Ribciuc
Published: 3/18/2024 -
Blogcast: Who Should Own Pricing?
Published: 3/15/2024 -
Pricing Table Topics: 8 of Hearts – Business Acumen
Published: 3/13/2024 -
Navigating the Future of Pricing: Insights on AI and Value Dynamics with Steven Forth
Published: 3/11/2024 -
Blogcast: Listen to Your Market, then Think
Published: 3/8/2024 -
Pricing Table Topics: 8 of Spades – Sell Like You Have No Competition
Published: 3/6/2024 -
Exploring Game-Changing Pricing Dynamics for Different Industries with Arnab Sinha
Published: 3/4/2024 -
Game-Changing Pricing Strategies for Long-Term Success with Jean-Manuel Izaret
Published: 2/26/2024 -
Pricing Table Topics: 9 of Clubs – Focus on Lifetime Value
Published: 2/23/2024 -
Pricing Table Topics: 9 of Diamonds – Subscription Is a Business Model
Published: 2/21/2024
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.