Impact Pricing

A podcast by Mark Stiving, Ph.D.

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623 Episodes

  1. Pricing Table Topics: 10 of Spades – Consider the Buyer's Decision Process

    Published: 1/10/2024
  2. Pricing Power as the Key Driver in Strategic Business Success with Jeet Mukherjee

    Published: 1/8/2024
  3. Blogcast: The Art of Pricing

    Published: 1/5/2024
  4. Blogcast: Do You Need a New Pricing Metric?

    Published: 1/3/2024
  5. Harnessing the Power of Causality for Price Optimization with Gleb Romanyuk

    Published: 1/1/2024
  6. Blogcast: What Comes After Product-Market Fit

    Published: 12/29/2023
  7. Pricing Table Topics: Jack of Clubs – Don't Lower Prices

    Published: 12/27/2023
  8. A Christmas Pricing Story

    Published: 12/25/2023
  9. Blogcast: Software Shrinkflation

    Published: 12/22/2023
  10. Pricing Table Topics: Jack of Diamonds – You’re Not Charging Enough

    Published: 12/20/2023
  11. Capitalizing on Sound Economic Planning with Strategic Pricing for 2024 with Steven Forth

    Published: 12/18/2023
  12. Blogcast: System 1 and System 2 Value

    Published: 12/15/2023
  13. Pricing Table Topics: Jack of Hearts – Improvement in Pricing Produces Increase in Profit

    Published: 12/13/2023
  14. Optimize Your Pricing Strategies with Cutting-Edge Cloud Technology with Finn Hansen

    Published: 12/11/2023
  15. Blogcast: The 5 How’s

    Published: 12/8/2023
  16. Pricing Table Topics: Jack of Spades – Value Is Not Based On Costs

    Published: 12/6/2023
  17. Bridging the Gender Pay Gap for Women with Julie Scanlon

    Published: 12/4/2023
  18. Blogcast: We Have Room for Negotiation

    Published: 12/1/2023
  19. Pricing Table Topics: Queen of Clubs – Value-based Pricing Is Never Perfect

    Published: 11/29/2023
  20. Pricing Strategies for Your Travel Business with Neil Fitzgerald

    Published: 11/27/2023

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.