Inclusion and Marketing

A podcast by Sonia Thompson - Thursdays

Thursdays

Categories:

Business

148 Episodes

  1. 87. How brands showed these consumers they belonged

    Published: 11/30/2023

  2. 86. How to make more people feel like they belong with Unni Turrettini

    Published: 11/24/2023

  3. 85. Lessons in Belonging from Beyonce's Renaissance World Tour

    Published: 11/16/2023

  4. 84. The truth about customer experience

    Published: 11/9/2023

  5. 83. You can't afford to not have this kind of talent on your team

    Published: 11/2/2023

  6. 82. Should you ask customers for their demographic information?

    Published: 10/26/2023

  7. 81. Do this to increase customer acquisition for people from underrepresented and underserved communities

    Published: 10/19/2023

  8. 80. Consumer reactions to real brand customer experiences

    Published: 10/12/2023

  9. 79. How smart brands strategically partner with HBCUs

    Published: 10/5/2023

  10. 78. Authentic and inclusive brands: INBOUND 2023 panel discussion with Natasha Pierre and Sundas Khalid

    Published: 9/28/2023

  11. 77. 5 Common reasons brands hesitate to engage in inclusive marketing (that are costing them sales)

    Published: 9/21/2023

  12. 76. 'Nothing about us without us' and working with an inclusive marketing agency, with Matthew Tsang

    Published: 9/14/2023

  13. 75. Inclusive marketers react to campaigns from Barbie, Sainsbury's, McDonald's, and more

    Published: 9/7/2023

  14. 74. How to authentically engage Muslim consumers with Mariam Shahab

    Published: 8/31/2023

  15. 73. How to bake inclusion into your brand guidelines

    Published: 8/24/2023

  16. 72. Why brands should practice responsible marketing with Lola Bakare

    Published: 8/17/2023

  17. 71. Rule #1 of inclusive marketing

    Published: 8/10/2023

  18. 70. Growth through Spanish translation: Best practices for reaching customers that speak different languages

    Published: 8/3/2023

  19. 69. Growth with globalization: How smart brands of all sizes and budgets are doing it

    Published: 7/27/2023

  20. 68. There's no growth without "we"

    Published: 7/20/2023

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Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.