Inclusion and Marketing

A podcast by Sonia Thompson - Thursdays

Thursdays

Categories:

Business

158 Episodes

  1. 77. 5 Common reasons brands hesitate to engage in inclusive marketing (that are costing them sales)

    Published: 9/21/2023

  2. 76. 'Nothing about us without us' and working with an inclusive marketing agency, with Matthew Tsang

    Published: 9/14/2023

  3. 75. Inclusive marketers react to campaigns from Barbie, Sainsbury's, McDonald's, and more

    Published: 9/7/2023

  4. 74. How to authentically engage Muslim consumers with Mariam Shahab

    Published: 8/31/2023

  5. 73. How to bake inclusion into your brand guidelines

    Published: 8/24/2023

  6. 72. Why brands should practice responsible marketing with Lola Bakare

    Published: 8/17/2023

  7. 71. Rule #1 of inclusive marketing

    Published: 8/10/2023

  8. 70. Growth through Spanish translation: Best practices for reaching customers that speak different languages

    Published: 8/3/2023

  9. 69. Growth with globalization: How smart brands of all sizes and budgets are doing it

    Published: 7/27/2023

  10. 68. There's no growth without "we"

    Published: 7/20/2023

  11. 67. Evite CMO shares how the brand expanded their customer base

    Published: 7/13/2023

  12. 66. Common mistakes that prevent your brand's growth

    Published: 7/6/2023

  13. 65. The truth about 'woke' brands and companies getting political

    Published: 6/29/2023

  14. 64. How to build an accessible website

    Published: 6/22/2023

  15. 63. How Google makes their brand accessible

    Published: 6/15/2023

  16. 62. How to build a diverse customer base with Gloria Chou

    Published: 6/8/2023

  17. 61. How to deal with resistance to inclusion

    Published: 6/1/2023

  18. 60. Designing inclusive experiences for neurodivergent consumers

    Published: 5/25/2023

  19. 59. How to create an accessible brand for people with disabilities with Erin Perkins

    Published: 5/18/2023

  20. 58. How to build an LGBTQ+ inclusive brand with Hank Paul

    Published: 5/11/2023

5 / 8

Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.