252 Episodes

  1. SEO: Perfecting your faceted navigation with Luke Carthy

    Published: 6/9/2021

  2. SEO: Taking Competitor Analysis beyond Benchmarking with Diana Richardson from SEMRush

    Published: 6/2/2021

  3. Google Ads: Keyword Search Campaigns. How to maximise your performance with Justin Seibert

    Published: 5/26/2021

  4. Google Ads: Shopping Campaigns - the latest tactics for success with Richard Hill

    Published: 5/19/2021

  5. Google Ads: Why you should try Display Ads and how to make it work with Becky Hopkin

    Published: 5/12/2021

  6. Google Ads: How to get started with Mike Rhodes author of the no. 1 Google Ads book

    Published: 5/5/2021

  7. Affiliate Marketing: How to get started with Arlen Robinson from OSI Affiliate Software

    Published: 4/28/2021

  8. Affiliate Marketing: How to find new Affiliates with Chris Tradgett from Publisher Discovery

    Published: 4/21/2021

  9. Affiliate Marketing: How to Drive Full Price Sales with Ami Spencer from Webgains

    Published: 4/14/2021

  10. Affiliate Marketing: How to revive your existing Affiliate Account with Rick Magennis

    Published: 4/7/2021

  11. SMS Marketing - should you? how do you? with Corinne Watson from Postscript

    Published: 3/31/2021

  12. Email Marketing: Email Segmentation to improve your Facebook Ads results with Kunle Campbell

    Published: 3/24/2021

  13. Email Marketing: List Growth Tips for your DTC Marketing plan with Gabe Macaluso from Omnisend

    Published: 3/17/2021

  14. Email Marketing: Automate eCommerce Growth with the perfect Welcome Campaign with Val Geisler

    Published: 3/10/2021

  15. Email Marketing: Perfect Post Purchase Campaigns with 'the Klaviyo girl' Jessica Totillo Coster

    Published: 3/3/2021

  16. Facebook Ads: Ultimate Copy, Offer and Audience Strategy with Neil Shoney

    Published: 2/24/2021

  17. Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan

    Published: 2/17/2021

  18. Facebook Ads: What Video Ads to create and how to improve results with Lauren Schwartz

    Published: 2/10/2021

  19. Facebook Ads: Images that work NOW, and how to keep them working with RJ Talyor

    Published: 2/3/2021

  20. Marketing Foundations: Storytelling the why, the how, the what with Chloe Thomas

    Published: 1/27/2021

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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Partnerships - inc Affiliates and Influencers - Next Mini-Series = Email and SMS - Last Mini-Series = Customer Retention Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/