252 Episodes

  1. Marketing Foundations: Analytics. Getting the data you need to Keep Optimising with Luke Carthy

    Published: 1/20/2021

  2. Marketing Foundations: Your Team, how to work remotely successfully with Shauna Moran

    Published: 1/13/2021

  3. Marketing Foundations: The Right Tech Stack with eCommerce Tech's Derric Haynie

    Published: 1/6/2021

  4. Content Marketing: User Generated Content how make it work for you with Joanna Steele

    Published: 12/30/2020

  5. Content Marketing: How design fits into your content strategy with Shayne Tilley from 99designs

    Published: 12/23/2020

  6. Content Marketing: What does a modern PR strategy look like? with Mark Hook

    Published: 12/16/2020

  7. Content Marketing: Outreach and Digital PR tips with Spark Toro's Rand Fishkin

    Published: 12/9/2020

  8. Content Marketing: Blogging - how to make it work for you with Fynn Glover of Matcha

    Published: 12/2/2020

  9. Social Media: Instagram - what you should do with Chloe Alysse from Tailwind

    Published: 11/25/2020

  10. Social Media: How to get your Customers raving about you on social with Dan Gingiss

    Published: 11/18/2020

  11. Social Media: How to use Nano Influencers to grow your sales with Neal Schaffer

    Published: 11/11/2020

  12. Social Media: What's the Point of Social Media with Matt Edmundson

    Published: 11/4/2020

  13. Advertising: Explore the Blue Ocean of Pinterest Ads with Elle McCann

    Published: 10/28/2020

  14. Advertising: Creative that SELLS on Facebook and Instagram Ads with Kevin Urrutia

    Published: 10/21/2020

  15. Advertising: The Essential Facebook Ad Strategies for Q4 success with Sarah Geoffrion

    Published: 10/14/2020

  16. Advertising: Google Shopping Campaign Tips with Mark Hammersley

    Published: 10/7/2020

  17. Black Friday/Cyber Monday - 9 eCommerce Experts Share their Top Tips for Success

    Published: 9/30/2020

  18. Using Live Chat and Customer service to improve conversion rates with Gorgias' Lucas Walker

    Published: 9/23/2020

  19. Improve your Homepage, Navigation & Category Pages with Mogens Møller

    Published: 9/16/2020

  20. Getting your customer personas right is rocket fuel for conversion rates with Lucy Bloomfield

    Published: 9/9/2020

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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Partnerships - inc Affiliates and Influencers - Next Mini-Series = Email and SMS - Last Mini-Series = Customer Retention Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/