252 Episodes

  1. Affiliates: Structuring the Perfect Affiliate Offers with Thomas McMahon, ClickBank

    Published: 1/31/2024

  2. Affiliates: How Affiliate Marketing Can Elevate Premium Brand Performance with Red Barrington, Red Star Digital

    Published: 1/24/2024

  3. Affiliates: Tips for Diversifying Your Affiliate Program with Rick Magennis, Bearcat Media

    Published: 1/17/2024

  4. Affiliates: Simple Strategies to Make Affiliate Marketing Work for You with Rachel Said, Genie Goals

    Published: 1/10/2024

  5. Affiliates: Why Affiliate Marketing is a Key Strategy for eCommerce Brands in 2024 with Chikay Lo, Lo Digital

    Published: 1/3/2024

  6. Content: Optimising User-Generated Content for eCommerce Marketing Success with Jameela Ghann, Fera

    Published: 12/27/2023

  7. Content: Navigating the Social Commerce Landscape with Sophie Frères, LiSA

    Published: 12/20/2023

  8. Content: The Intersection of Behavioural Science and eCommerce Strategies with Dr. Thilo Pfrang, Behamics

    Published: 12/13/2023

  9. Content: SEO & Blogging with Generative AI. Katrina McKinnon, CopySmiths.com

    Published: 12/6/2023

  10. TikTok: TikTok Shop Affliates 101 with Amelia Tranter, FordeBaker

    Published: 11/29/2023

  11. TikTok: Should you be doing TikTok Ads? with Sam Thompsett, Genie Goals

    Published: 11/22/2023

  12. TikTok: 4 Ways to Grow your TikTok Shop Sales with Caitlin Cotter, Unsociable

    Published: 11/15/2023

  13. TikTok: From Ops to Sales with TikTok Shop with Derric Haynie, Pipe17

    Published: 11/8/2023

  14. TikTok: Case Study: How Aisle3 have used it to grow sales with Thomas J Vosper

    Published: 11/1/2023

  15. Organic Social: Which Social Media Platform should you post on? with Carolyn Zick, Bad Axe Enterprises

    Published: 10/25/2023

  16. Organic Social: Creating a Content Calendar for High Growth with Susan Moeller, Tailwind

    Published: 10/18/2023

  17. Organic Social: A 7-figure Brand’s Social Media Strategy with Sheets and Giggles' Colin McIntosh

    Published: 10/11/2023

  18. Organic Social: How do you achieve high growth one-to-one social proof? with Mark Yeramian, Moast

    Published: 10/4/2023

  19. Black Friday Top Tips 2023 including TikTok Shop, SMS, and Loyalty Programs

    Published: 9/27/2023

  20. Peak Season: How to use Generative AI to create better content with Jon Ricketts, Writerly and EKOM

    Published: 9/20/2023

4 / 13

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Partnerships - inc Affiliates and Influencers - Next Mini-Series = Email and SMS - Last Mini-Series = Customer Retention Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/