252 Episodes

  1. Content Marketing: Add Big Picture Content Marketing to your DTC marketing plan

    Published: 12/14/2022

  2. Content Marketing: Interaction + Trust = eCommerce Growth with Omar Zenhom

    Published: 12/7/2022

  3. Customer Experience How great Customer Service improves all your Marketing Results

    Published: 11/30/2022

  4. Customer Experience on your Product Pages with Adam Pearce

    Published: 11/23/2022

  5. Customer Experience: Generate eCommerce Growth by improving your website copy

    Published: 11/16/2022

  6. Customer Experience in DTC Delivery with The Postal Hub Podcast's Ian Kerr

    Published: 11/9/2022

  7. Customer Experience in your Email Marketing Automations with Greg Zakowicz from omnisend

    Published: 11/2/2022

  8. TikTok Organic 101 DTC Marketing with Cal Devine

    Published: 10/26/2022

  9. TikTok Advertising 101 with expert Sven Muchow

    Published: 10/19/2022

  10. TikTok Influencer Marketing with Kristen Wiley from Statusphere

    Published: 10/12/2022

  11. TikTok What are TikTok "Creators" and how can you utilise them? With Danny Desatnik from #paid

    Published: 10/5/2022

  12. eCommerce Marketing Experts' Black Friday Tips inc SEO, Email, and Facebook Ads

    Published: 9/28/2022

  13. Marketplaces: 5 Ways to Improve Your Amazon Product Pages Conversion Rate with Tom Baker

    Published: 9/21/2022

  14. Marketplaces: 3 Ways to Improve your Amazon Seller and Vendor Profits with Martin Heubel

    Published: 9/14/2022

  15. Marketplaces: Using niche marketplaces to grow new customer acquisition

    Published: 9/7/2022

  16. 5 Ways to maintain eCommerce Growth in the "Recession" with Kunle Campbell from 2x eCommerce

    Published: 8/31/2022

  17. Perfecting your "Recession" DTC Marketing Plan with Ian Hammersley

    Published: 8/24/2022

  18. Pricing - key to your eCommerce Growth with Burc Tanir, the eCommerce Pricing Guy

    Published: 8/17/2022

  19. GA4 everything you need to know for DTC Marketing with Dan Coleman

    Published: 8/10/2022

  20. Shopify Editions Update - how will it help your eCommerce Growth? with Honest eCommerce

    Published: 8/3/2022

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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Partnerships - inc Affiliates and Influencers - Next Mini-Series = Email and SMS - Last Mini-Series = Customer Retention Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/