252 Episodes

  1. SEO: The 3 Must-Do eCommerce SEO Audits with Silvia Martin

    Published: 4/26/2023

  2. SEO: Process Driven vs Outside of the Box Strategies with Rob Stanbury

    Published: 4/19/2023

  3. SEO: Master Your Website Migration with Montserrat Cano

    Published: 4/12/2023

  4. SEO: The Zero Waste 101 of Content Marketing with Krissie Claire

    Published: 4/5/2023

  5. Email Marketing: Maximise Your 2023 Email Performance with Komal Helyer

    Published: 3/29/2023

  6. Email Marketing: Stop the Weekly Newsletters with Emil Kristensen

    Published: 3/22/2023

  7. SMS Marketing: The Key to Success with SMS with Kerri McDonald

    Published: 3/15/2023

  8. Email Marketing: Lazy Email Marketing with Gabe Macaluso, Omnisend

    Published: 3/8/2023

  9. Email Marketing: High Converting Flows for Luxury Brands with Hannah Spicer

    Published: 3/1/2023

  10. Attribution: AI Media Buying with Triple Whale's Rabah Rahil

    Published: 2/22/2023

  11. Attribution: The Art and Science of Testing with Jo Davis

    Published: 2/15/2023

  12. Attribution: Is GA4 all you need? with Jill Quick

    Published: 2/8/2023

  13. Attribution: Customer Journey Based Attribution with Jo Young

    Published: 2/1/2023

  14. Google Ads Bidding Strategies Explained with Jonny Hyams

    Published: 1/27/2023

  15. Google Ads The Changes to Google Keywords Ads in 2023 with Imogen Collins

    Published: 1/25/2023

  16. Google Ads 3 Ways to Improve Keywords ROAS with Audience Targeting

    Published: 1/18/2023

  17. Google Ads YouTube Ads, the time is now! With Charlotte Sheridan

    Published: 1/11/2023

  18. Google Ads Google Shopping Campaigns in 2023 with Nick Trueman

    Published: 1/4/2023

  19. Content Marketing: Create your Blog Creation Checklist to deliver eCommerce Growth

    Published: 12/28/2022

  20. Content Marketing: eCommerce Growth via Podcast Guesting

    Published: 12/21/2022

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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Partnerships - inc Affiliates and Influencers - Next Mini-Series = Email and SMS - Last Mini-Series = Customer Retention Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/