Positioning with April Dunford

41 Episodes

1. How to Turn a Competitor's Strength into a Weakness

   Published: 2/13/2025
2. How to Position Against a Competitor Who Lies

   Published: 1/30/2025
3. Getting to the Root of the "We Have No Differentiation" Problem

   Published: 10/17/2024
4. Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi

   Published: 10/3/2024
5. How to Frame a Sales Conversation

   Published: 9/19/2024
6. From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky

   Published: 8/15/2024
7. Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors

   Published: 8/1/2024
8. Mastering Messaging for B2B Tech with Emma Stratton

   Published: 7/18/2024
9. Rethinking Marketing and Storytelling with Martina Lauchengco

   Published: 7/4/2024
10. Rethinking Sales Strategies for Modern Markets with Loren Padelford

    Published: 6/13/2024
11. A Buyer-Centric Approach to Competitive Positioning

    Published: 5/30/2024
12. Arming Sales Teams To Win in the Market, with Brent Adamson

    Published: 5/16/2024
13. The Role of Market Category in Differentiation

    Published: 5/2/2024
14. Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana

    Published: 4/18/2024
15. Why Positioning Does Not Make the Jump From Marketing to Sales

    Published: 4/3/2024
16. A Marketers Guide To Using The Sales Pitch

    Published: 11/16/2023
17. Mastering Strategy, Vision, and Positioning

    Published: 11/9/2023
18. Using Trends To Enhance Your Positioning

    Published: 11/2/2023
19. How To Think About Competition

    Published: 10/26/2023
20. How to Manage a Big Positioning Change

    Published: 10/19/2023