Positioning with April Dunford

29 Episodes

1. The Role of Market Category in Differentiation

   Published: 5/2/2024
2. Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana

   Published: 4/18/2024
3. Why Positioning Does Not Make the Jump From Marketing to Sales

   Published: 4/3/2024
4. A Marketers Guide To Using The Sales Pitch

   Published: 11/16/2023
5. Mastering Strategy, Vision, and Positioning

   Published: 11/9/2023
6. Using Trends To Enhance Your Positioning

   Published: 11/2/2023
7. How To Think About Competition

   Published: 10/26/2023
8. How to Manage a Big Positioning Change

   Published: 10/19/2023
9. Bruno Aziza (Google, CapitalG) Shares How He Helped Reach Scale At Startups and Big Tech

   Published: 10/12/2023
10. Master the Art of Selling With My New Book

    Published: 10/5/2023
11. How to Create Marketing and Sales Alignment

    Published: 9/28/2023
12. Mapping Positioning to a Story Using Insight

    Published: 9/21/2023
13. How to Use Positioning in Sales Qualification and Discovery

    Published: 9/14/2023
14. Positioning at a Startup Vs. a Big Company

    Published: 9/7/2023
15. Mastering Jobs Theory With Bob Moesta

    Published: 8/31/2023
16. How To Avoid Bad Marketing and Sales

    Published: 8/24/2023
17. The Art of Discerning Sound Marketing and Sales Advice

    Published: 8/17/2023
18. How To Develop A Point of View For Your Company

    Published: 8/10/2023
19. So you’ve nailed your product positioning. Now what?

    Published: 8/3/2023
20. Help Scout's CEO Nick Francis Shares the Evolution of Their Positioning

    Published: 7/27/2023