Selling the Cloud

A podcast by Mark Petruzzi, Cathy Minter, Paul Melchiorre, Katerina Ostrovsky - Wednesdays

Wednesdays

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54 Episodes

  1. Women in Sales Club - The Story and the Journey with Alexine Mudawar

    Published: 9/16/2021
  2. The Power of Partnerships in Scaling B2B Cloud Growth with Ben Pastro, Anumetric

    Published: 9/10/2021
  3. High Quality Data - THE Secret Weapon in B2B Cloud Sales - with Bob Scarperi, Revenue Vision Partners

    Published: 9/9/2021
  4. Top Skills for the Modern B2B Sales Professional - with Joseph Fung, CEO at Uvaro

    Published: 8/27/2021
  5. You're More Than a Number - with Scott Leese

    Published: 8/27/2021
  6. Customer Success, Success - with Eileen Voynick

    Published: 7/6/2021
  7. Social Selling to Digital Selling to Scaling Pipeline Development - with Jamie Shanks, Founder and CEO Sales for Life

    Published: 6/17/2021
  8. Sales 3.0 - The evolution of the B2B Sales Mindset - with Gerhard Gschwandtner

    Published: 4/23/2021
  9. Inside Sales + Enterprise Buyers??? - with Sally Duby, Chief Sales Officer at The Bridge Group

    Published: 4/1/2021
  10. Storytelling in SaaS Enterprise Sales - with Doug Landis, Emergence Capital Growth Partner

    Published: 3/25/2021
  11. The emergence of the Chief Revenue Officer - with Paul Melchiorre, Operating Partner at Stripes

    Published: 3/18/2021
  12. Moving beyond Data Driven to Metrics Informed Decisions - with Michael Pollack, CEO Intricately

    Published: 3/3/2021
  13. Transforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3

    Published: 2/17/2021
  14. What made Zoom - Zoom with Greg Holmes, former Chief Revenue Officer at Zoom Video

    Published: 2/3/2021

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Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS space.Guided by a powerhouse team of co-hosts, including Mark Petruzzi, Cathy Minter, Paul Melchiorre, Katerina Ostrovsky, and Kristin "KK" Anderson, Selling the Cloud offers a front-row seat to the evolving world of Go-To-Market strategies. This podcast extends the insights from the best-selling book, Selling the Cloud, co-authored by Mark Petruzzi and Paul Melchiorre, making it your go-to source for the latest trends and practical tips in SaaS excellence.