The Accidental Marketer Podcast

A podcast by Impact Planning Group

Categories:

Business

120 Episodes

  1. S.11, Ep. 5 - Should You Create a Platform Instead of Just Selling On Someone Else’s?

    Published: 5/13/2022

  2. S.11, Ep. 4 - How to Build Your Very Own B2B Platform Strategy

    Published: 4/22/2022

  3. S.11, Ep. 3 - Should You Join a B2B Platform?

    Published: 4/5/2022

  4. S.11, Ep. 2 - Participating In Your Industries Developing Ecosystems: Lead, Follow or Wait?

    Published: 3/7/2022

  5. S.11, Ep. 1 - Why Knowing The Differences Between Ecosystems + Platforms Is Vital To Your B2B Org

    Published: 2/4/2022

  6. S.10, Ep. 5 - When Can a B2B Price Like An Airline or a Hotel?

    Published: 1/24/2022

  7. S.10, Ep. 4 - Does It Ever Make Sense to Give Away a Jet Engine for Free?

    Published: 1/7/2022

  8. S.10, Ep. 3 - How To Get the Salesforce to Listen To Your Pricing Guidance

    Published: 12/10/2021

  9. S.10, Ep. 2 - Why Being Half Blinded Will Sabotage Your Pricing Strategy

    Published: 11/12/2021

  10. S.10, Ep. 1 - How to Avoid This Massive Pricing Sin Made in Business

    Published: 10/29/2021

  11. S.9, Ep. 7 - Why Building Unique Value Props Is More Scientific Than You Think

    Published: 10/1/2021

  12. S.9, Ep. 6 - Are You Content to Let AI Do Your Customer Needs Segmentation?

    Published: 9/7/2021

  13. S.9, Ep. 5 - How To Sculpt Fog: Why Influence Mapping Is More Art Than Science

    Published: 8/17/2021

  14. S.9, Ep. 4 - How To Use Trend Science to Ignite Customer Loyalty

    Published: 7/30/2021

  15. S.9, Ep. 3 - Why You Need Not Abandon Art When Interpreting Data

    Published: 7/16/2021

  16. S.9, Ep. 2 - Why The Science of Marketing Doesn't Require a Lot of Data

    Published: 7/2/2021

  17. S.9, Ep. 1 - Art or Science? Why Marketing Is Actually Like an Oreo Cookie

    Published: 6/18/2021

  18. S.8 Ep. 5 - How To Market and Price Effectively After You've Created a New Category

    Published: 6/4/2021

  19. S.8, Ep. 4 - Hitting the Jackpot By Reaching Out to New Stakeholders

    Published: 5/21/2021

  20. S.8, Ep. 3 - How Segmentation Can Help You Revolutionize a Category

    Published: 5/7/2021

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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.