The Behavioral Economics in Marketing's Podcast
A podcast by Sandra Thomas-Comenole - Thursdays

Categories:
200 Episodes
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The Decoy Effect: Guiding Consumer Choices in Your Pricing Structure || Season 8 || Behavioral Economics in Marketing Podcast
Published: 2/29/2024 -
Intention-Action Gap | Definition Minute | Behavioral Economics in Marketing Podcast
Published: 2/27/2024 -
Differentiation || Definition Minute|| Behavioral Economics in Marketing Podcast
Published: 2/26/2024 -
Time Discounting and Dynamic Pricing: Strategies for Addressing Consumer Impatience | Season 8 | Behavioral Economics in Marketing Podcast
Published: 2/22/2024 -
Paradox of Choice || Definition Minute || Behavioral Economics in Marketing Podcast
Published: 2/20/2024 -
Dynamic Pricing || Definition Minute || Behavioral Economics in Marketing Podcast
Published: 2/19/2024 -
Pricing Tactics 101: Elevating Your Business Strategy for Success | Behavioral Economics in Marketing Podcast
Published: 2/15/2024 -
REPLAY: Asymmetric Information || Definition Minute || Behavioral Economics in Marketing Podcast
Published: 2/13/2024 -
Channel Marketing || Definition Minute || Behavioral Economics in Marketing Podcast
Published: 2/12/2024 -
Navigating the 4Ps: Bridging Marketing and Behavioral Economics | Behavioral Economics in Marketing Podcast
Published: 2/8/2024 -
Principle of Reciprocity || Definition Minute || Behavioral Economics in Marketing Podcast
Published: 2/6/2024 -
Nash Equilibrium || Definition Minute || Behavioral Economics in Marketing
Published: 2/5/2024 -
Intro to Season 8 | Behavioral Economics of the 4Ps of Marketing | Behavioral Economics in Marketing
Published: 2/1/2024 -
Season 8 Announcement
Published: 1/25/2024 -
Challenging the Status Quo: A Behavioral Lens on Perspectives || Special Episode || Behavioral Economics in Marketing Podcast
Published: 1/22/2024 -
Season 8 Teaser
Published: 1/15/2024 -
Burning Ships and New Beginnings: Drawing Inspiration from Hernan Cortes for Your New Year’s Resolutions | SPECIAL EPISODE | Behavioral Economics in Marketing Podcast
Published: 1/7/2024 -
Level Up Your Business: How Entrepreneurs Can Harness the Power of Gamification | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast
Published: 12/28/2023 -
Clarity or Chaos: Understanding Why Confusion is Death in Marketing | Special Episode | Behavioral Economics in Marketing Podcast
Published: 12/24/2023 -
Embrace the IKEA Effect: How to Revolutionize Product Development with Customer Engagement | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast
Published: 12/21/2023
Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.