The Behavioral Economics in Marketing's Podcast

A podcast by Sandra Thomas-Comenole - Thursdays

Thursdays

Categories:

200 Episodes

  1. The Decoy Effect: Guiding Consumer Choices in Your Pricing Structure || Season 8 || Behavioral Economics in Marketing Podcast

    Published: 2/29/2024
  2. Intention-Action Gap | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 2/27/2024
  3. Differentiation || Definition Minute|| Behavioral Economics in Marketing Podcast

    Published: 2/26/2024
  4. Time Discounting and Dynamic Pricing: Strategies for Addressing Consumer Impatience | Season 8 | Behavioral Economics in Marketing Podcast

    Published: 2/22/2024
  5. Paradox of Choice || Definition Minute || Behavioral Economics in Marketing Podcast

    Published: 2/20/2024
  6. Dynamic Pricing || Definition Minute || Behavioral Economics in Marketing Podcast

    Published: 2/19/2024
  7. Pricing Tactics 101: Elevating Your Business Strategy for Success | Behavioral Economics in Marketing Podcast

    Published: 2/15/2024
  8. REPLAY: Asymmetric Information || Definition Minute || Behavioral Economics in Marketing Podcast

    Published: 2/13/2024
  9. Channel Marketing || Definition Minute || Behavioral Economics in Marketing Podcast

    Published: 2/12/2024
  10. Navigating the 4Ps: Bridging Marketing and Behavioral Economics | Behavioral Economics in Marketing Podcast

    Published: 2/8/2024
  11. Principle of Reciprocity || Definition Minute || Behavioral Economics in Marketing Podcast

    Published: 2/6/2024
  12. Nash Equilibrium || Definition Minute || Behavioral Economics in Marketing

    Published: 2/5/2024
  13. Intro to Season 8 | Behavioral Economics of the 4Ps of Marketing | Behavioral Economics in Marketing

    Published: 2/1/2024
  14. Season 8 Announcement

    Published: 1/25/2024
  15. Challenging the Status Quo: A Behavioral Lens on Perspectives || Special Episode || Behavioral Economics in Marketing Podcast

    Published: 1/22/2024
  16. Season 8 Teaser

    Published: 1/15/2024
  17. Burning Ships and New Beginnings: Drawing Inspiration from Hernan Cortes for Your New Year’s Resolutions | SPECIAL EPISODE | Behavioral Economics in Marketing Podcast

    Published: 1/7/2024
  18. Level Up Your Business: How Entrepreneurs Can Harness the Power of Gamification | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Published: 12/28/2023
  19. Clarity or Chaos: Understanding Why Confusion is Death in Marketing | Special Episode | Behavioral Economics in Marketing Podcast

    Published: 12/24/2023
  20. Embrace the IKEA Effect: How to Revolutionize Product Development with Customer Engagement | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Published: 12/21/2023

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.