497 Episodes

  1. 497. Making Work Fair

    Published: 5/15/2025
  2. 496. The Hidden Costs of Inequity Aversion in Business

    Published: 5/13/2025
  3. 495. The Human Side of Leadership w/ Willie Pietersen

    Published: 5/8/2025
  4. 494. From Management Mess to Leadership Success

    Published: 5/6/2025
  5. 493. Disrupting Implicit Bias

    Published: 5/1/2025
  6. 492. Breaking Free from Functional Fixedness

    Published: 4/29/2025
  7. 491. Unlocking the Power of Storytelling in Business

    Published: 4/24/2025
  8. 490. Metaphors and Brand Connection

    Published: 4/22/2025
  9. 489. Beyond Mentorship - How to Sponsor Success

    Published: 4/17/2025
  10. 488. The Art of Getting Along

    Published: 4/15/2025
  11. 487. What We Value

    Published: 4/10/2025
  12. 486. Making It Easy: The Art of Seamless Sales

    Published: 4/8/2025
  13. 485. The Social Art of Influence

    Published: 4/3/2025
  14. 484. The Psychology of Pricing: Framing with Numbers

    Published: 4/1/2025
  15. 483. Unlocking the Laws of Connection

    Published: 3/27/2025
  16. 482. The Power of Unity in Persuasion

    Published: 3/25/2025
  17. 481. The Consumer Insights Revolution

    Published: 3/20/2025
  18. 480. Marketing to Mindstates

    Published: 3/18/2025
  19. 479. The Housefly Effect: Small Changes, Big Impact

    Published: 3/13/2025
  20. 478. The Power of Choice Architecture in Behavior Change

    Published: 3/12/2025

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.