The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

A podcast by Melina Palmer

Categories:

Business

378 Episodes

  1. 378. The Illusion of Focus: Why We Miss What Matters When it Matters Most (Refreshed Episode)

    Published: 3/25/2024

  2. 377. The Art of Crafting Gutsy yet Relevant Brand Messaging

    Published: 3/21/2024

  3. 376. Status Quo Bias (Refreshed Episode)

    Published: 3/18/2024

  4. 375. AI That Understands People: Blending Tech and Behavioral Science

    Published: 3/14/2024

  5. 374. Uncovering the Secrets of the Brain: A Tour of the Human Behavior Lab

    Published: 3/11/2024

  6. 373. The Art and Science of Influence w/ Rory Sutherland

    Published: 3/8/2024

  7. 372. Survival of the Brainiest: Using Evolutionary Thinking to Outsmart Your Competition

    Published: 3/5/2024

  8. 371. Habituation and Its Antidote: A Conversation with Cass Sunstein

    Published: 3/1/2024

  9. 370. Rethinking Business as Usual: Adapting Strategy for Changing Times (Refreshed Episode)

    Published: 2/27/2024

  10. 369. Inside the Minds of Tightwads and Spendthrifts w/ Scott Rick

    Published: 2/23/2024

  11. 368. Tapping Into the Power of Habit: How to Build Customer Loyalty (Refreshed Episode)

    Published: 2/20/2024

  12. 367. Breaking Free: The Entrepreneurial Journey with Amy Porterfield

    Published: 2/16/2024

  13. 366. The Science of Time Pressure (Refreshed Episode)

    Published: 2/13/2024

  14. 365. Unlocking Business Potential: Implementing Brain-Friendly Practices with Felicity Heathcote-Marcz

    Published: 2/9/2024

  15. 364. Unmasking the Hawthorne Effect: Improving Performance and Motivation (Refreshed Episode)

    Published: 2/6/2024

  16. 363. Unveiling the Power of Cyber Anthropology with Lianne Potter

    Published: 2/2/2024

  17. 362. Anticipating Errors: The Secret to Guiding Behavior and Influencing Decisions

    Published: 1/30/2024

  18. 361. Mastering Confidence: Unleash Your Potential with Neuroscientist Dr. Ian Robertson

    Published: 1/26/2024

  19. 360. Work with Your Brain: Unleashing the Power of the DOSE Chemicals (Refreshed Episode)

    Published: 1/23/2024

  20. 359. From Stuck to Success: Proven Strategies for Breaking Through Barriers with Adam Alter

    Published: 1/19/2024

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.