The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
A podcast by Melina Palmer
497 Episodes
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497. Making Work Fair
Published: 5/15/2025 -
496. The Hidden Costs of Inequity Aversion in Business
Published: 5/13/2025 -
495. The Human Side of Leadership w/ Willie Pietersen
Published: 5/8/2025 -
494. From Management Mess to Leadership Success
Published: 5/6/2025 -
493. Disrupting Implicit Bias
Published: 5/1/2025 -
492. Breaking Free from Functional Fixedness
Published: 4/29/2025 -
491. Unlocking the Power of Storytelling in Business
Published: 4/24/2025 -
490. Metaphors and Brand Connection
Published: 4/22/2025 -
489. Beyond Mentorship - How to Sponsor Success
Published: 4/17/2025 -
488. The Art of Getting Along
Published: 4/15/2025 -
487. What We Value
Published: 4/10/2025 -
486. Making It Easy: The Art of Seamless Sales
Published: 4/8/2025 -
485. The Social Art of Influence
Published: 4/3/2025 -
484. The Psychology of Pricing: Framing with Numbers
Published: 4/1/2025 -
483. Unlocking the Laws of Connection
Published: 3/27/2025 -
482. The Power of Unity in Persuasion
Published: 3/25/2025 -
481. The Consumer Insights Revolution
Published: 3/20/2025 -
480. Marketing to Mindstates
Published: 3/18/2025 -
479. The Housefly Effect: Small Changes, Big Impact
Published: 3/13/2025 -
478. The Power of Choice Architecture in Behavior Change
Published: 3/12/2025
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.