The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

A podcast by Melina Palmer

Categories:

Business

388 Episodes

  1. 388. Precommitment Psychology: Sticking to Your Goals (Refreshed Episode)

    Published: 4/29/2024

  2. 387. Unlocking Exponential Growth: The Secret Sauce Behind Psychological Safety

    Published: 4/25/2024

  3. 386. Why Workplace Whistleblowing is So Rare w/ Nuala Walsh (Refreshed Episode)

    Published: 4/22/2024

  4. 385. Defeating Workplace Friction w/ Huggy Rao

    Published: 4/18/2024

  5. 384. The Hidden Tax of Sludge in Business (Refreshed Episode)

    Published: 4/15/2024

  6. 383. The Power of Ritual w/ Michael Norton

    Published: 4/11/2024

  7. 382. Understanding Customers Through Emotions w/ Nick Hobson (Refreshed Episode)

    Published: 4/8/2024

  8. 381. The Art of Effective Feedback w/ Therese Huston

    Published: 4/4/2024

  9. 380. Hacking Human Psychology: Leveraging the IKEA Effect in Business (Refreshed Episode)

    Published: 4/1/2024

  10. 379. Tuning In: How to Make Smarter Decisions in a Noisy World w/ Nuala Walsh

    Published: 3/28/2024

  11. 378. The Illusion of Focus: Why We Miss What Matters When it Matters Most (Refreshed Episode)

    Published: 3/25/2024

  12. 377. The Art of Crafting Gutsy yet Relevant Brand Messaging

    Published: 3/21/2024

  13. 376. Status Quo Bias (Refreshed Episode)

    Published: 3/18/2024

  14. 375. AI That Understands People: Blending Tech and Behavioral Science

    Published: 3/14/2024

  15. 374. Uncovering the Secrets of the Brain: A Tour of the Human Behavior Lab

    Published: 3/11/2024

  16. 373. The Art and Science of Influence w/ Rory Sutherland

    Published: 3/8/2024

  17. 372. Survival of the Brainiest: Using Evolutionary Thinking to Outsmart Your Competition

    Published: 3/5/2024

  18. 371. Habituation and Its Antidote: A Conversation with Cass Sunstein

    Published: 3/1/2024

  19. 370. Rethinking Business as Usual: Adapting Strategy for Changing Times (Refreshed Episode)

    Published: 2/27/2024

  20. 369. Inside the Minds of Tightwads and Spendthrifts w/ Scott Rick

    Published: 2/23/2024

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.