The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

A podcast by Melina Palmer

Categories:

Business

461 Episodes

  1. 461. Never Play It Safe: Embracing Constraints and Creativity with Chase Jarvis

    Published: 1/9/2025

  2. 460. Beyond January: Behavioral Insights for Lasting Resolutions

    Published: 1/7/2025

  3. 459. 4,000 Mondays: Making Every Week Count with Jodi Wellman

    Published: 1/2/2025

  4. 458. Harnessing the Power of Regret with Dan Pink

    Published: 12/31/2024

  5. 457. Proximity: Redefining Business and Innovation in a Digital Age

    Published: 12/26/2024

  6. 456. Moonshot Strategies: Business Insights from NASA's Space Race

    Published: 12/24/2024

  7. 455. The Influence Equation: Transformational Change with Steve Martin

    Published: 12/19/2024

  8. 454. Social Proof in Action: Understanding the Herding Instinct

    Published: 12/17/2024

  9. 453. Elevating Brand Perception: DJ Sprague’s Journey from Limos to Reputation King

    Published: 12/12/2024

  10. 452. Embracing Negative Reviews: Behavioral Economics Insights

    Published: 12/10/2024

  11. 451. Why Everyone Else Is A Hypocrite: Exploring Our Modular Minds w/ Dr. Robert Kurzban

    Published: 12/5/2024

  12. 450. The "G" in NUDGES: Mastering Feedback for Behavioral Success

    Published: 12/3/2024

  13. 449. Embracing Winter: Mindset Shifts with Dr. Kari Lebowitz

    Published: 11/28/2024

  14. 448. Embracing Familiarity Bias: The Comfort of the Known

    Published: 11/26/2024

  15. 447. The Hive Mind at Work: Transforming Organizations with Dr. Siobhan McHale

    Published: 11/21/2024

  16. 446. The Taste of Success: How Flavor Impacts Buying Behavior

    Published: 11/19/2024

  17. 445. From Insights to Action: Behavioral Science at Lyft with Irrational Labs

    Published: 11/14/2024

  18. 444. Bridging the Intention-Action Gap: Behavioral Insights with Dr. Sudy Majd

    Published: 11/12/2024

  19. 443. The Birth of Consumer Choice w/ Jason Voiovich

    Published: 11/7/2024

  20. 442. The Power of NUDGES and Choice Architecture (Refreshed Episode)

    Published: 11/5/2024

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.