497 Episodes

  1. 297. Unlock Your Non-Obvious Thinking with Rohit Bhargava

    Published: 6/15/2023

  2. 296. Framing: The Secret Weapon for Business Messaging Success (Refreshed Episode)

    Published: 6/12/2023

  3. 295. Unlocking Employee Motivation: The Science Behind Engagement with Kurt Nelson

    Published: 6/9/2023

  4. 294. Understand Mapping: Mastering Choice Architecture in Business

    Published: 6/6/2023

  5. 293. How Brands like Nike and Apple Master Multi-Narrative Storytelling, with Dr. Troy Campbell

    Published: 6/2/2023

  6. 292. Disney's Magic: Nostalgia & Novelty in a World of Wonder (Refreshed Episode)

    Published: 5/30/2023

  7. 291. The Secret Sauce of Effective Decision-Making with Sam Evans

    Published: 5/26/2023

  8. 290. Finding Balance in a Distracted World: Nir Eyal's Guide to Traction and Productivity

    Published: 5/23/2023

  9. 289. The Art of Behavioral Storytelling: How David Paull Captivates Audiences

    Published: 5/19/2023

  10. 288. Empathy, Storytelling, and Success: A Conversation with Michelle Auerbach (Refreshed Episode)

    Published: 5/16/2023

  11. 287. Unlocking the Microstress Mystery with Dr. Rob Cross

    Published: 5/12/2023

  12. 286. Beyond 'If Only': Maximizing the Benefits of Counterfactual Thinking (Refreshed Episode)

    Published: 5/9/2023

  13. 285. Bringing Behavioral Economics to the Spanish-Speaking Community with Carlos Hoyos

    Published: 5/5/2023

  14. 284. What is Habit Weekly? Featuring Creator Samuel Salzer (Refreshed Episode)

    Published: 5/2/2023

  15. 283. Why Every Business Needs To Care About Personal Finances, with Merle van den Akker

    Published: 4/28/2023

  16. 282. Mental Accounting: Are You Doing It Right? (Refreshed Episode)

    Published: 4/25/2023

  17. 281. Outsmart Your Brain with Dan Willingham

    Published: 4/21/2023

  18. 280. Memory Biases: Don’t Forget To Listen! (Refreshed Episode)

    Published: 4/18/2023

  19. 279. Creating an Irrational Loyalty Program at McDonald's with Lauren Kemp & Stephen Springfield

    Published: 4/14/2023

  20. 278. How Starbucks Leverages Behavioral Economics (and you can too) (Refreshed Episode)

    Published: 4/11/2023

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.