497 Episodes

  1. 277.The Human Experience with John Sills

    Published: 4/7/2023

  2. 276. Surprise! It’s Delightful (And Drives Loyalty) (Refreshed Episode)

    Published: 4/4/2023

  3. 275.The Illusion of Choice with Richard Shotton

    Published: 3/31/2023

  4. 274. Reducing Business Friction: Understanding The Benefits With Examples From Amazon & Steve Jobs, with Roger Dooley (Refreshed Episode)

    Published: 3/28/2023

  5. 273. Mixed Signals: How Incentives Really Work, with Uri Gneezy

    Published: 3/24/2023

  6. 272. iNcentives: The “N” in Behavioral NUDGES (Refreshed Episode)

    Published: 3/21/2023

  7. 271. The Power of Scarcity with Mindy Weinstein

    Published: 3/17/2023

  8. 270. Scarcity: Why Does Less Available Feel More Valuable? (Refreshed Episode)

    Published: 3/14/2023

  9. 269. Getting Along: How to Work with Anyone, featuring Harvard Business Review’s Amy Gallo

    Published: 3/10/2023

  10. 268: You Are Many Peoples’ “Them” – Fundamental Attribution Error

    Published: 3/7/2023

  11. 267. I, Human: Behavior and our Complicated Relationship with Technology, featuring Tomas Chamorro-Premuzic

    Published: 3/3/2023

  12. 266. Dunning-Kruger Effect: Are you on the Peak of Mt. Stupid?

    Published: 2/28/2023

  13. 265. Why You SHOULD Talk To Strangers with Dr. Nick Epley

    Published: 2/24/2023

  14. 264. Herding: Are You a Guppy? (Refreshed Episode)

    Published: 2/21/2023

  15. 263. Purpose: Design a Community and Change Your Life with Gina Bianchini

    Published: 2/17/2023

  16. 262. Network Effect: What Twitter, AirBNB & the Telephone Have in Common (Refreshed Episode)

    Published: 2/14/2023

  17. 261. Both/And Thinking with Dr. Wendy Smith

    Published: 2/10/2023

  18. 260. Confirmation Bias - I Knew It! (Refreshed Episode)

    Published: 2/7/2023

  19. 259. Cognitive Semiotics and Metaphors with Sarah Thompson

    Published: 2/3/2023

  20. 258. Making Concepts Tangible: An Introduction to Cognitive Semiotics (Refreshed Episode)

    Published: 1/31/2023

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.