The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
A podcast by Melina Palmer
497 Episodes
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257. Happier Hour with Cassie Holmes
Published: 1/27/2023 -
256. Incorporating Habits Into Your Business Strategy (Refreshed Episode)
Published: 1/24/2023 -
255. Your Favorite Episodes of 2022
Published: 1/20/2023 -
254. Partitioning: Why Size Matters (Refreshed Episode)
Published: 1/17/2023 -
253. Define & Apply Framework, with Troy Campbell
Published: 1/13/2023 -
252. Priming (Refreshed Episode)
Published: 1/10/2023 -
251.The Fun Habit with Mike Rucker
Published: 1/6/2023 -
250. Temptation Bundling: Your Secret To Success (Refreshed Episode)
Published: 1/3/2023 -
249. Using Motivation and Happiness Science to Make 2023 Your Best Year Ever
Published: 12/30/2022 -
248. How to Set, Achieve & Exceed Brainy Goals (Refreshed Episode)
Published: 12/27/2022 -
247. A More Just Future, with Dr. Dolly Chugh
Published: 12/23/2022 -
246. Past, Present, and Future Biases (Refreshed Episode)
Published: 12/20/2022 -
245. Behind the Scenes of Behavioral Scientist and Evan Nesterak
Published: 12/16/2022 -
244. Decision Fatigue (Refreshed Episode)
Published: 12/13/2022 -
243. Is “The Devil You Know” Really Better? Ambiguity / Uncertainty Aversion
Published: 12/9/2022 -
242. Biases -- Math Is Hard (Refreshed Episode)
Published: 12/6/2022 -
241. Behavioral Science in the Wild with Dilip Soman
Published: 12/2/2022 -
240. Pain of Paying: Everything Your Business Needs To Know (Refreshed Episode)
Published: 11/29/2022 -
239. Charities and Nonprofits: Does Behavioral Science Work the Same? with Luke Freeman
Published: 11/25/2022 -
238. Reciprocity: The Amazing Power of Giving (Refreshed Episode)
Published: 11/22/2022
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.