The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
A podcast by Melina Palmer
497 Episodes
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217. Changing Health with the “EATS” Model and the Healthy Behavior Institute
Published: 8/12/2022 -
216. Unity: Cialdini’s 7th Principle of Persuasion
Published: 8/5/2022 -
215. Questionstorming at KIND / Mars with Beatrix Daros
Published: 7/29/2022 -
214. The Power of Regret with Daniel Pink
Published: 7/22/2022 -
213. Common Errors in Financial Decision Making with Dr. Chuck Howard
Published: 7/15/2022 -
212. That Time I Went Viral… with Dr. Daniel Crosby
Published: 7/8/2022 -
211. Corporate Social Responsibility Programs (That Work) with Wiam Hasanain
Published: 7/1/2022 -
210. How Minds Change with David McRaney
Published: 6/24/2022 -
209. Achieving Hyper-Performance with Dr. Agnis Stibe
Published: 6/17/2022 -
208. Worxogo: The AI-Powered Nudge Coach with Anant Sood
Published: 6/10/2022 -
207. Behavioral Bartending with Maker's Mark, featuring Greta Harper
Published: 6/3/2022 -
206. Nudging for Good at Walmart with Sarah Wilson
Published: 5/27/2022 -
205. Encouraging Kids’ Brain Development Through Music, with Emily Cadiz of Finnegan the Dragon
Published: 5/20/2022 -
204. Evolutionary Ideas with Sam Tatam, Ogilvy’s Global Head of Behavioural Science
Published: 5/13/2022 -
203. Brainy Health Benefits of Nature, with Dr. Jay Maddock
Published: 5/6/2022 -
202. Checking in with Dr. Marco Palma
Published: 4/29/2022 -
201. Creating Content People Can’t Help But Engage With featuring Katelyn Bourgoin
Published: 4/22/2022 -
200. A More Beautiful Question with Warren Berger
Published: 4/15/2022 -
199. Brainy Tips for Ethical Influence with Brian Ahearn
Published: 4/8/2022 -
198. Dunning-Kruger Effect: Behavioral Economics Foundations
Published: 4/1/2022
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.