497 Episodes

  1. 197. You Have More Influence Than You Think with Vanessa Bohns

    Published: 3/25/2022

  2. 196. Anthropology, Market Research & Behavioral Economics with Priscilla McKinney

    Published: 3/18/2022

  3. 195. Saving Peru’s Environment One Nudge At A Time with BE OEFA

    Published: 3/11/2022

  4. 194. Functional Fixedness: When All You Have Is A Hammer, Everything Looks Like a Nail

    Published: 3/4/2022

  5. 193. How To Make Online Courses People Enjoy (And Complete) with Chris Rawlinson of 42 Courses

    Published: 2/25/2022

  6. 192. AI, Blockchain, Machine Learning, & Behavioral Economics with Manuj Aggarwal

    Published: 2/18/2022

  7. 191. Using Semiotics in Retail with Rachel Lawes

    Published: 2/11/2022

  8. 190. The Voltage Effect with John List

    Published: 2/4/2022

  9. 189. Influence Is Your Superpower with Yale’s Dr. Zoe Chance

    Published: 1/28/2022

  10. 188. Behavioral Blueprint, including COM-B and MOVE models with Elina Halonen

    Published: 1/21/2022

  11. 187. Motivation and Incentives at Work with Kurt Nelson

    Published: 1/14/2022

  12. 186. Get It Done: Surprising Lessons from the Science of Motivation with Ayelet Fishbach

    Published: 1/7/2022

  13. 185. How to Create Remarkable Experiences with Dan Gingiss

    Published: 12/31/2021

  14. 184. Best of The Brainy Business in 2021

    Published: 12/24/2021

  15. 183. The Power of Fast-Choice & Implicit Testing with CloudArmy’s Keith Ewart

    Published: 12/17/2021

  16. 182. Using Biosensors to Unpack Human Behavior, with iMotions’ Jessica Wilson

    Published: 12/10/2021

  17. 181. The Power of Metaphors for Brands with Olson Zaltman’s Malcolm and Hannibal Brooks

    Published: 12/3/2021

  18. 180. Unboxing Videos: Why Do They Work?

    Published: 11/26/2021

  19. 179. Sludge: What It Is and How to Reduce It, a Behavioral Economics Foundations Episode

    Published: 11/19/2021

  20. 178. The Power of Us with Dr. Dominic Packer

    Published: 11/12/2021

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.