497 Episodes

  1. 177. How to Successfully Pitch Your Business Using Behavioral Economics

    Published: 11/5/2021

  2. 176. Reframing Annoying Disruptions to Support Innovation, with Adam Hansen, coauthor of Outsmart Your Instincts

    Published: 10/29/2021

  3. 175. How to Avoid Disasters When Returning to the Office, with Dr. Gleb Tsipursky

    Published: 10/22/2021

  4. 174. The Elements of Choice, with Dr. Eric J. Johnson

    Published: 10/15/2021

  5. 173. The Science of Opinions, with Dr. Andy Luttrell

    Published: 10/8/2021

  6. 172. Why We Like the Things We Like, with Prince Ghuman, coauthor of Blindsight

    Published: 10/1/2021

  7. 171. Paradox of Choice: Why More is Less, a Behavioral Economics Foundations Episode

    Published: 9/24/2021

  8. 170. When Machine Learning Meets Neuroscience, with Ingrid Nieuwenhuis of Alpha.One

    Published: 9/17/2021

  9. 169. The Science of Cool, with Dr. Troy Campbell

    Published: 9/10/2021

  10. 168. Using the Senses to Increase Sales, with Michelle Niedziela of HCD Research

    Published: 9/3/2021

  11. 167. Hindsight Bias: Why Hindsight is Definitely NOT 20/20, a Behavioral Economics Foundations Episode

    Published: 8/27/2021

  12. 166. Combining Artificial Intelligence and Behavioral Economics, with Sam Albert of Behaviorally

    Published: 8/20/2021

  13. 165. The Era of Applied Behavioral Economics, with Matej Sucha

    Published: 8/13/2021

  14. 164. How Businesses Can Design for Behavior Change, with Dr. Amy Bucher

    Published: 8/6/2021

  15. 163. How to Approach Negative Reviews Using Behavioral Economics

    Published: 7/30/2021

  16. 162. Do You Subtract Enough? An interview with Dr. Leidy Klotz

    Published: 7/23/2021

  17. 161. The Philosophical Side of BE, an interview with Dr. Nick Hobson

    Published: 7/16/2021

  18. 160. Neuroscience and Psychology in the Business World, An Interview with Matt Johnson

    Published: 7/9/2021

  19. 159. Amazon: A Behavioral Economics Analysis Episode

    Published: 7/2/2021

  20. 158. 3 Steps to Better Decision Making, An Interview with Matthew Confer

    Published: 6/25/2021

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.