497 Episodes

  1. 157. Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion

    Published: 6/18/2021

  2. 156. From Marketing Mess to Brand Success, with Scott Miller

    Published: 6/11/2021

  3. 155. What is Behavioral Baking?

    Published: 6/4/2021

  4. 154. Failure is an Opportunity not Ending, with Madeline Quinlan

    Published: 5/28/2021

  5. 153. Only 1% of People Blow the Whistle at Work—How to Fix That, with Nuala Walsh

    Published: 5/21/2021

  6. 152. A Surprise Guest...

    Published: 5/14/2021

  7. 151. How To Change, an interview Dr. Katy Milkman

    Published: 5/7/2021

  8. 150. Using Behavioral Science to Build Connections, an interview with Jon Levy, author of You’re Invited

    Published: 4/30/2021

  9. 149. Familiarity Bias: Why the Devil You Know Feels Safer Than the Devil You Don’t, a Behavioral Economics Foundations Episode

    Published: 4/23/2021

  10. 148. The Speed and Economics of Trust, an Interview with Stephen M.R. Covey

    Published: 4/16/2021

  11. 147. What Your Customer Wants and Can’t Tell You: All About Melina’s First Book

    Published: 4/9/2021

  12. 146. Using Anchoring in Negotiations, an Interview with Kwame Christian

    Published: 4/2/2021

  13. 145. The Power of Story, an Interview with Dr. Michelle Auerbach

    Published: 3/26/2021

  14. 144. Disney: A Behavioral Economics Analysis

    Published: 3/19/2021

  15. 143. The Hype Handbook, an Interview with Author Michael F. Schein

    Published: 3/12/2021

  16. 142. Status Quo Bias: Why Change Feels Terrifying, a Behavioral Economics Foundations Episode

    Published: 3/5/2021

  17. 141. Where CX and Behavioral Science Meet, interview with Jennifer Clinehens, author of Choice Hacking

    Published: 2/26/2021

  18. 140. How Simple Nudges Can Save Hundreds of Millions, interview with Dectech’s Dr. Benny Cheung

    Published: 2/19/2021

  19. 139. Endowment Effect: Why We Like Our Stuff More, a Behavioral Economics Foundations Episode

    Published: 2/12/2021

  20. 138. Why Cute Sells and Other Marketing Magic, interview with Patrick Fagan, author of Hooked

    Published: 2/5/2021

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.