497 Episodes

  1. 137. Using Ethnography to Understand Your Customers and Staff, an interview with Felicity Heathcote-Marcz

    Published: 1/29/2021
  2. 136. Temptation Bundling: A Simple Trick to Reach Your Goals, a Behavioral Economics Foundations Episode

    Published: 1/22/2021
  3. 135. Using Behavioral Science in Healthcare, Interview with Aline Holzwarth

    Published: 1/15/2021
  4. 134. Using Behavioral Science to Tackle Addiction (and the Lessons for any Business), Interview with Richard Chataway

    Published: 1/8/2021
  5. 133. The Best of The Brainy Business in 2020

    Published: 1/1/2021
  6. 132. Decision Fatigue, a Behavioral Economics Foundations Episode

    Published: 12/25/2020
  7. 131. The BIG Effects of Small Behavior Changes in Business, an Interview with Jez Groom and April Vellacott, coauthors of Ripple

    Published: 12/18/2020
  8. 130. How To Use Behavioral Science in Banking, Food Delivery and More–An Interview with Dr. Henry Stott, Co-founder of Dectech

    Published: 12/11/2020
  9. 129. Melina’s Go-To Brainy Books: Behavioral Economics Books You Need To Read

    Published: 12/4/2020
  10. 128. How to Build Products That Create Change, An Interview with Matt Wallaert

    Published: 11/27/2020
  11. 127. Good Habits, Bad Habits: An Interview with Wendy Wood

    Published: 11/20/2020
  12. 126. The Most Important Step in Applying Behavioral Economics: Understanding the Problem

    Published: 11/13/2020
  13. 125. How to Approach and Implement Behavioral Insights, an Interview with Michael Hallsworth

    Published: 11/6/2020
  14. 124. Unleash Your Primal Brain, An Interview with Tim Ash

    Published: 10/30/2020
  15. 123. Get Your D.O.S.E. of Brain Chemicals, a Behavioral Economics Foundations Episode

    Published: 10/23/2020
  16. 122. Decoding the Why with Nate Andorsky, CEO of Creative Science

    Published: 10/16/2020
  17. 121. Meet GAABS! Interview with founding members of the Global Association of Applied Behavioral Scientists

    Published: 10/9/2020
  18. 120. Precommitment: Boosting Cooperation for Yourself and Others, a Behavioral Economics Foundations Episode

    Published: 10/2/2020
  19. 119. Creating a Habit of Curiosity: Interview with Bec Weeks, Cofounder of Pique

    Published: 9/25/2020
  20. 118. Behavioural Science Club: Interview with Co-Founder Louise Ward

    Published: 9/18/2020

19 / 25

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.