The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

497 Episodes

1. 97. Peak-End Rule: Why Averages Don’t Always Matter (A Behavioral Economics Foundations Episode)

   Published: 4/24/2020
2. 96. How to Make it Easy to Do Business With You With Nikki Rausch

   Published: 4/17/2020
3. 95. Hate Being on Camera? Understand Your Brain’s Biases To Change Your Mind

   Published: 4/10/2020
4. 94. Behavioral Economics Testing In A Real Business: Interview with Dr. Sudy Majd

   Published: 4/3/2020
5. 93. Normalcy Bias: Why We Love To Know What’s Coming And How It Keeps Us Stuck (a Behavioral Economics Foundations Episode)

   Published: 3/27/2020
6. 92. Fundamental Attribution Error: Why the Pot Insists on Calling the Kettle Black (a Behavioral Economics Foundations Episode)

   Published: 3/20/2020
7. 91. Coronavirus and How the Human Brain Responds to Pandemics

   Published: 3/13/2020
8. 90. Habit Weekly: A Discussion With Creator Samuel Salzer

   Published: 3/6/2020
9. 89. Focusing Illusion: Why Thinking About Something Makes It Seem More Important Than It Is (A Behavioral Economics Foundations Episode)

   Published: 2/28/2020
10. 88. Marketing to Mindstates: A Discussion With Author, Will Leach

    Published: 2/21/2020
11. 87. Social Proof: How to Use Herding to Boost Engagement and Sales

    Published: 2/14/2020
12. 86. Peloton: A Behavioral Economics Analysis

    Published: 2/7/2020
13. 85. What is BrainyTab? An Interview with the Founders Radu and Raluca Judele

    Published: 1/31/2020
14. 84. How to Stack and Bundle Products and Services So They Are Most Appealing to Potential Customers

    Published: 1/24/2020
15. 83. How to Organize Your Brain with Behavioral Economics

    Published: 1/17/2020
16. 82. The Best Content from the Brainy Business in 2019

    Published: 1/10/2020
17. 81. How to Finally Change Your Behavior (So it Sticks)

    Published: 1/3/2020
18. 80. Celebrate! It’s more important than you think

    Published: 12/27/2019
19. 79. Why Our Brains Love Nostalgia & Traditions (And How To Incorporate Them Into Your Business Strategy)

    Published: 12/20/2019
20. 78. How to Become Indistractible, Interview With Author Nir Eyal

    Published: 12/13/2019