The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

497 Episodes

1. 77. How to Raise Your Prices

   Published: 12/6/2019
2. 76. The Brainy Benefits of Gratitude

   Published: 11/29/2019
3. 75. The Littery - Interview with CEO Michael Manniche

   Published: 11/22/2019
4. 74. Time Pressure: A Behavioral Economics Foundations Episode

   Published: 11/15/2019
5. 73. Starbucks: A Behavioral Economics Analysis

   Published: 11/8/2019
6. 72. Friction - What It Is And How To Reduce It, with Roger Dooley

   Published: 11/1/2019
7. 71. Prefactual Thinking: How to Turn “What If” Into “Why Not” - Behavioral Economics Foundations

   Published: 10/25/2019
8. 70. How to Set, Achieve & Exceed Brainy Goals

   Published: 10/18/2019
9. 69. Management Mess To Leadership Success, an Interview with Scott Miller, EVP of Thought Leadership at FranklinCovey

   Published: 10/11/2019
10. 68. Counterfactual Thinking: Why We ‘What If’ And ‘If Only’ (A Behavioral Economics Foundations Episode)

    Published: 10/4/2019
11. 67. How to Get (and Stay) Motivated

    Published: 9/27/2019
12. 66. Ultimate Pricing Confidence with Special Guest Interviewer Nikki Rausch

    Published: 9/19/2019
13. 65. Can Behavioral Economics Increase Savings?

    Published: 9/13/2019
14. 64. How To Make Concepts Tangible

    Published: 9/6/2019
15. 63. How To Set Up Your Own Experiments

    Published: 8/30/2019
16. 62. Game Theory: Life And Business Are A Game…Do You Know The Rules?: A Behavioral Economics Foundations Episode

    Published: 8/23/2019
17. 61. Color Theory: When It Comes To Color, This 1 Thing Matters More Than Anything Else

    Published: 8/16/2019
18. 60. Surprise and Delight

    Published: 8/9/2019
19. 59. Pain of Paying: Why The First Item In A Purchase Is The Hardest: A Behavioral Economics Foundations Episode

    Published: 8/2/2019
20. 58. Partitioning: Why We Eat More Cheetos From A Party-Sized Bag Than A Fun Size: A Behavioral Economics Foundations Episode

    Published: 7/26/2019