The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

497 Episodes

1. 57. 5 Things Your Business Must Learn from NASA

   Published: 7/19/2019
2. 56. Mental Accounting: How To Make Your Money Math Work For You: A Behavioral Economics Foundations Episode

   Published: 7/12/2019
3. 55. Special Anniversary Episode: Celebrating the First Year of the Podcast

   Published: 7/5/2019
4. 54. Biases Toward Novelty and Stories

   Published: 6/28/2019
5. 53. An Overview of Lazy Brain Biases

   Published: 6/21/2019
6. 52. Biases - Math is Hard

   Published: 6/14/2019
7. 51. Time Discounting: The I'll Start Monday Effect - My Favorite Concept!: A Behavioral Economics Foundations Episode

   Published: 6/7/2019
8. 50. Selective Attention Biases

   Published: 5/31/2019
9. 49. Present Versus Future Biases

   Published: 5/24/2019
10. 48. An Overview of Memory Biases

    Published: 5/17/2019
11. 47. A Behavioral Economics Analysis of Costco

    Published: 5/10/2019
12. 46. Biases Toward Others – Including Groups

    Published: 5/3/2019
13. 45. Overview of Personal Biases

    Published: 4/26/2019
14. 44. Rebrand, Refresh or Reinforce?

    Published: 4/19/2019
15. 43. A Guide for You to Create a Brainy Brand

    Published: 4/12/2019
16. 42. Apple Card: A Behavioral Economics Analysis

    Published: 4/5/2019
17. 41. Structuring Complex Choices: The "S" in NUDGES

    Published: 3/29/2019
18. 40. Give Feedback: The "G" in NUDGES

    Published: 3/22/2019
19. 39. Expect Error: The "E" in NUDGES

    Published: 3/15/2019
20. 38. Defaults: The "D" in NUDGES

    Published: 3/8/2019