The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

A podcast by Melina Palmer

Categories:

Business

461 Episodes

  1. 421. Behavioral Science and Democracy w/ Beatriz Vallejo

    Published: 8/22/2024

  2. 420. Boosting Local Economies with Behavioral Science (Refreshed Episode)

    Published: 8/19/2024

  3. 419. The Mentorship Mindset: Insights from Dr. Ruth Gotian

    Published: 8/15/2024

  4. 418. The Hidden Forces Shaping Your Decisions: Personal Biases Explained (Refreshed Episode)

    Published: 8/12/2024

  5. 417. The Art of Respectful Disagreement w/ Justin Jones-Fosu

    Published: 8/8/2024

  6. 416. Mastering Motivation: Behavioral Economics Insights (Refreshed Episode)

    Published: 8/5/2024

  7. 415. Behavioral Finance and Wealth Confidence w/ Anthony Damtsis of TD Wealth

    Published: 8/1/2024

  8. 414. Structuring Complex Choices: The "S" in NUDGES Explained (Refreshed Episode)

    Published: 7/29/2024

  9. 413. Empathy and Innovation: Behavioral Science Applications in Business w/ Dr. Melaina Vinski

    Published: 7/25/2024

  10. 412. Mastering Decision Making: Three Essential Steps with Matthew Confer (Refreshed Episode)

    Published: 7/22/2024

  11. 411. Behavioral Science in Action: From TEDx Talks to Real-World Change with Jordan Bridger

    Published: 7/18/2024

  12. 410. Nudgeable Moments: Tackling Insurance Fraud with Dr. Benny Cheung (Refreshed Episode)

    Published: 7/15/2024

  13. 409. Driving Microsoft Love Through Research and Strategy w/ Haley Swafford

    Published: 7/11/2024

  14. 408. Harnessing the Peak-End Rule for Outstanding Experiences (Refreshed Episode)

    Published: 7/8/2024

  15. 407. Unpacking the Psychology Behind Scarcity w/ Mindy Weinstein

    Published: 7/4/2024

  16. 406. Why We Buy w/ Patrick Fagan (Refreshed Episode)

    Published: 7/1/2024

  17. 405. How to Outthink and Outperform in Marketing w/ Roger Hurni

    Published: 6/27/2024

  18. 404. Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode)

    Published: 6/24/2024

  19. 403. The Power of Games w/ Kelly Clancy

    Published: 6/20/2024

  20. 402. Why Quitters Often Win w/ Annie Duke (Refreshed Episode)

    Published: 6/17/2024

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.