The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

A podcast by Melina Palmer

Categories:

Business

461 Episodes

  1. 401. The Art of Deception: Recognizing and Overcoming Cognitive Blindspots w/ Dan Simons and Christopher Chabris

    Published: 6/13/2024

  2. 400. Unveiling Survivorship Bias: How It Shapes Business Decisions (Refreshed Episode)

    Published: 6/10/2024

  3. 399. Engaging Minds: How Clear Communication Can Drive Better Choices with Max Mawby

    Published: 6/6/2024

  4. 398. Exploring Behavioral Insights with Michael Hallsworth: Lessons from Traffic to Health (Refreshed Episode)

    Published: 6/3/2024

  5. 397. Exploring Behavioral Economics with Jeff Kreisler of JP Morgan Chase

    Published: 5/30/2024

  6. 396. Reflecting on the Past: The Reality of Hindsight Bias (Refreshed Episode)

    Published: 5/27/2024

  7. 395. Mastering Negotiation: Strategies for Success with Kwame Christian

    Published: 5/23/2024

  8. 394. Anchoring and Adjustment in Business (Refreshed Episode)

    Published: 5/20/2024

  9. 393. Mastering Workplace Conflict with Karin Hurt

    Published: 5/16/2024

  10. 392. The Intrigue of Incentives with Tim Houlihan (Refreshed Episode)

    Published: 5/13/2024

  11. 391. The Art of Apology with Marjorie Ingall and Susan McCarthy

    Published: 5/9/2024

  12. 390. Dodging Disasters in Business with Gleb Tsipursky (Refreshed Episode)

    Published: 5/6/2024

  13. 389. The Power of Timeboxing with Marc Zao-Sanders

    Published: 5/2/2024

  14. 388. Precommitment Psychology: Sticking to Your Goals (Refreshed Episode)

    Published: 4/29/2024

  15. 387. Unlocking Exponential Growth: The Secret Sauce Behind Psychological Safety

    Published: 4/25/2024

  16. 386. Why Workplace Whistleblowing is So Rare w/ Nuala Walsh (Refreshed Episode)

    Published: 4/22/2024

  17. 385. Defeating Workplace Friction w/ Huggy Rao

    Published: 4/18/2024

  18. 384. The Hidden Tax of Sludge in Business (Refreshed Episode)

    Published: 4/15/2024

  19. 383. The Power of Ritual w/ Michael Norton

    Published: 4/11/2024

  20. 382. Understanding Customers Through Emotions w/ Nick Hobson (Refreshed Episode)

    Published: 4/8/2024

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.