The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

A podcast by Melina Palmer

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388 Episodes

  1. 328. Understanding Time Discounting: Overcoming Procrastination and Achieving Goals (Refreshed Episode)

    Published: 10/2/2023
  2. 327. Overcoming Speaking Anxiety: Matt Abrahams' Strategies for Confident Communication

    Published: 9/28/2023
  3. 326. Get Noticed: Powerful Strategies for Pitching Your Business (refreshed episode)

    Published: 9/25/2023
  4. 325. Uncover the Hidden Truths: The Power of Observation in Understanding Human Behavior - Christian Madsbjerg

    Published: 9/21/2023
  5. 324. Decoding Organizational Culture: How Ethnographic Research Can Transform Your Company with Dr. Felicity Heathcote-Marcz (refreshed episode)

    Published: 9/18/2023
  6. 323. Achieve More and Stress Less: Cultivating Success Habits for Work-Life Balance, with Marcey Rader

    Published: 9/14/2023
  7. 322. Achieving More with Less: Subtraction Strategies for Success with Leidy Klotz (refreshed episode)

    Published: 9/11/2023
  8. 321. Confidently Designing Your Path: Expressing Your Worth in Act Two - Kate Gigax

    Published: 9/7/2023
  9. 320. Trust: The Key to High-Performing Teams, with Stephen M.R. Covey (refreshed episode)

    Published: 9/4/2023
  10. 319. Unlock Your Influence: Building a Powerful Leadership Platform with Andrea Learned

    Published: 8/31/2023
  11. 318. Unlocking Your Hidden Influence: Revealing the Secrets to Making a Difference with Vanessa Bohns (refreshed episode)

    Published: 8/28/2023
  12. 317. Revolutionizing Healthcare: Behavioral Science Strategies for Improved Patient Outcomes with Eden Brownell

    Published: 8/24/2023
  13. 316. Mastering Loss Aversion: The Key to Driving Customer Behavior and Loyalty (Refreshed Episode)

    Published: 8/22/2023
  14. 315. Jerks At Work: How To Deal With Difficult Colleagues, with Tessa West

    Published: 8/18/2023
  15. 314. Biases At Work – How We React To Others And Groups (Refreshed Episode)

    Published: 8/15/2023
  16. 313. Crafting Persuasive Presentations: Learn How to Captivate Your Audience with Troy Andrews' Storytelling Strategies

    Published: 8/10/2023
  17. 312. The Science of Influence: Dr. Robert Cialdini Reveals the Secrets (Refreshed Episode)

    Published: 8/7/2023
  18. 311. Humanizing Rules: Unveiling the Human Side of Compliance, with Christian Hunt

    Published: 8/3/2023
  19. 310. Using Availability Bias to Generate Buzz (Refreshed Episode)

    Published: 7/31/2023
  20. 309. Empowered Refusal: How Saying No Can Revolutionize Your Relationships and Well-Being - Vanessa Patrick

    Published: 7/27/2023

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.