The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
A podcast by Melina Palmer
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Categories:
388 Episodes
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308. Powerfully Persuasive: Zoe Chance’s Magic Question (Refreshed Episode)
Published: 7/24/2023 -
307. Unlock Your Potential: The Ultimate Guide to Great Mentorship with Scott Miller
Published: 7/20/2023 -
306. Conquer Imposter Syndrome and Boost Confidence in Business (Refreshed Episode)
Published: 7/17/2023 -
305. Finding Your Congregation: Culture as a Catalyst for Connection in Brand Building with Marcus Collins
Published: 7/13/2023 -
304. Decoding Group Identity: Insights for Business Leaders with Dominic Packer (Refreshed Episode)
Published: 7/10/2023 -
303. Transforming Data into Art: A Conversation with Sarah Kay Miller
Published: 7/6/2023 -
302. Beyond Physical Contact: The Science of Visual and Emotional Touch (Refreshed Episode)
Published: 7/3/2023 -
301. Magic Words: What To Say To Get Your Way, with Dr. Jonah Berger
Published: 6/29/2023 -
300. Jingles, Rhythm, and Beats: The Neuroscience of Branding Through Sound (Refreshed Episode)
Published: 6/26/2023 -
299. 5 Years, 299 Episodes: Here Are Your Favorites
Published: 6/22/2023 -
298. The Science of Smell: Creating Emotional Connections with Customers (Refreshed Episode)
Published: 6/19/2023 -
297. Unlock Your Non-Obvious Thinking with Rohit Bhargava
Published: 6/15/2023 -
296. Framing: The Secret Weapon for Business Messaging Success (Refreshed Episode)
Published: 6/12/2023 -
295. Unlocking Employee Motivation: The Science Behind Engagement with Kurt Nelson
Published: 6/9/2023 -
294. Understand Mapping: Mastering Choice Architecture in Business
Published: 6/6/2023 -
293. How Brands like Nike and Apple Master Multi-Narrative Storytelling, with Dr. Troy Campbell
Published: 6/2/2023 -
292. Disney's Magic: Nostalgia & Novelty in a World of Wonder (Refreshed Episode)
Published: 5/30/2023 -
291. The Secret Sauce of Effective Decision-Making with Sam Evans
Published: 5/26/2023 -
290. Finding Balance in a Distracted World: Nir Eyal's Guide to Traction and Productivity
Published: 5/23/2023 -
289. The Art of Behavioral Storytelling: How David Paull Captivates Audiences
Published: 5/19/2023
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.