The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

A podcast by Melina Palmer

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388 Episodes

  1. 308. Powerfully Persuasive: Zoe Chance’s Magic Question (Refreshed Episode)

    Published: 7/24/2023
  2. 307. Unlock Your Potential: The Ultimate Guide to Great Mentorship with Scott Miller

    Published: 7/20/2023
  3. 306. Conquer Imposter Syndrome and Boost Confidence in Business (Refreshed Episode)

    Published: 7/17/2023
  4. 305. Finding Your Congregation: Culture as a Catalyst for Connection in Brand Building with Marcus Collins

    Published: 7/13/2023
  5. 304. Decoding Group Identity: Insights for Business Leaders with Dominic Packer (Refreshed Episode)

    Published: 7/10/2023
  6. 303. Transforming Data into Art: A Conversation with Sarah Kay Miller

    Published: 7/6/2023
  7. 302. Beyond Physical Contact: The Science of Visual and Emotional Touch (Refreshed Episode)

    Published: 7/3/2023
  8. 301. Magic Words: What To Say To Get Your Way, with Dr. Jonah Berger

    Published: 6/29/2023
  9. 300. Jingles, Rhythm, and Beats: The Neuroscience of Branding Through Sound (Refreshed Episode)

    Published: 6/26/2023
  10. 299. 5 Years, 299 Episodes: Here Are Your Favorites

    Published: 6/22/2023
  11. 298. The Science of Smell: Creating Emotional Connections with Customers (Refreshed Episode)

    Published: 6/19/2023
  12. 297. Unlock Your Non-Obvious Thinking with Rohit Bhargava

    Published: 6/15/2023
  13. 296. Framing: The Secret Weapon for Business Messaging Success (Refreshed Episode)

    Published: 6/12/2023
  14. 295. Unlocking Employee Motivation: The Science Behind Engagement with Kurt Nelson

    Published: 6/9/2023
  15. 294. Understand Mapping: Mastering Choice Architecture in Business

    Published: 6/6/2023
  16. 293. How Brands like Nike and Apple Master Multi-Narrative Storytelling, with Dr. Troy Campbell

    Published: 6/2/2023
  17. 292. Disney's Magic: Nostalgia & Novelty in a World of Wonder (Refreshed Episode)

    Published: 5/30/2023
  18. 291. The Secret Sauce of Effective Decision-Making with Sam Evans

    Published: 5/26/2023
  19. 290. Finding Balance in a Distracted World: Nir Eyal's Guide to Traction and Productivity

    Published: 5/23/2023
  20. 289. The Art of Behavioral Storytelling: How David Paull Captivates Audiences

    Published: 5/19/2023

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.