The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

A podcast by Melina Palmer

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461 Episodes

  1. 361. Mastering Confidence: Unleash Your Potential with Neuroscientist Dr. Ian Robertson

    Published: 1/26/2024
  2. 360. Work with Your Brain: Unleashing the Power of the DOSE Chemicals (Refreshed Episode)

    Published: 1/23/2024
  3. 359. From Stuck to Success: Proven Strategies for Breaking Through Barriers with Adam Alter

    Published: 1/19/2024
  4. 358. Unlocking Your Decision-Making Potential: Tackling Cognitive Overload (Refreshed Episode)

    Published: 1/16/2024
  5. 357. Quality vs Value: Creating a Clear and Impactful Brand Identity

    Published: 1/11/2024
  6. 356. Unleashing the Power of Pricing: Mastering Consumer Behavior for Higher Sales (Refreshed Episode)

    Published: 1/9/2024
  7. 355. The Truth About Pricing: Behind the Scenes

    Published: 1/5/2024
  8. 354. Discover the Secrets to Successfully Increase Prices for Your Business (Refreshed Episode)

    Published: 1/2/2024
  9. 353. Data-Driven Personalization for Online Retail - Jo Evershed and Gareth Harvey

    Published: 12/29/2023
  10. 352. Unlocking Consumer Behavior with Imotions: Neuroscience Insights for UX Designers (Refreshed Episode)

    Published: 12/26/2023
  11. 351. The Key to Effective Communication: Simplify and Connect with Ben Guttmann

    Published: 12/22/2023
  12. 350. The Art of Captivating Marketing: Unleashing the Power of Hype - Michael Schein (Refreshed Episode)

    Published: 12/19/2023
  13. 349. Unlocking Success Through Collaboration: Insights from Priscilla McKinney

    Published: 12/15/2023
  14. 348. Creating Lasting Connections: The Neuroscience of Memorable Event Design with Jon Levy (Refreshed Episode)

    Published: 12/12/2023
  15. 347. Unlocking Business Success: Boost Productivity and Efficiency with Nick Sonnenberg

    Published: 12/8/2023
  16. 346. Defeating the Planning Fallacy: Strategies for Smarter Time Management (Refreshed Episode)

    Published: 12/5/2023
  17. 345. Applying Psychology to Everyday Life: Practical Strategies for Better Decision-Making - with Paul Bloom

    Published: 12/1/2023
  18. 344. Mastering Customer Behavior: Neuroscience Secrets with Prince Ghuman (Refreshed Episode)

    Published: 11/28/2023
  19. 343. Books That Will Change Your Brain

    Published: 11/24/2023
  20. 342. Melina’s Go-To Brainy Books: Behavioral Economics Books You Need To Read (Refreshed Episode)

    Published: 11/21/2023

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.