497 Episodes

  1. 397. Exploring Behavioral Economics with Jeff Kreisler of JP Morgan Chase

    Published: 5/30/2024

  2. 396. Reflecting on the Past: The Reality of Hindsight Bias (Refreshed Episode)

    Published: 5/27/2024

  3. 395. Mastering Negotiation: Strategies for Success with Kwame Christian

    Published: 5/23/2024

  4. 394. Anchoring and Adjustment in Business (Refreshed Episode)

    Published: 5/20/2024

  5. 393. Mastering Workplace Conflict with Karin Hurt

    Published: 5/16/2024

  6. 392. The Intrigue of Incentives with Tim Houlihan (Refreshed Episode)

    Published: 5/13/2024

  7. 391. The Art of Apology with Marjorie Ingall and Susan McCarthy

    Published: 5/9/2024

  8. 390. Dodging Disasters in Business with Gleb Tsipursky (Refreshed Episode)

    Published: 5/6/2024

  9. 389. The Power of Timeboxing with Marc Zao-Sanders

    Published: 5/2/2024

  10. 388. Precommitment Psychology: Sticking to Your Goals (Refreshed Episode)

    Published: 4/29/2024

  11. 387. Unlocking Exponential Growth: The Secret Sauce Behind Psychological Safety

    Published: 4/25/2024

  12. 386. Why Workplace Whistleblowing is So Rare w/ Nuala Walsh (Refreshed Episode)

    Published: 4/22/2024

  13. 385. Defeating Workplace Friction w/ Huggy Rao

    Published: 4/18/2024

  14. 384. The Hidden Tax of Sludge in Business (Refreshed Episode)

    Published: 4/15/2024

  15. 383. The Power of Ritual w/ Michael Norton

    Published: 4/11/2024

  16. 382. Understanding Customers Through Emotions w/ Nick Hobson (Refreshed Episode)

    Published: 4/8/2024

  17. 381. The Art of Effective Feedback w/ Therese Huston

    Published: 4/4/2024

  18. 380. Hacking Human Psychology: Leveraging the IKEA Effect in Business (Refreshed Episode)

    Published: 4/1/2024

  19. 379. Tuning In: How to Make Smarter Decisions in a Noisy World w/ Nuala Walsh

    Published: 3/28/2024

  20. 378. The Illusion of Focus: Why We Miss What Matters When it Matters Most (Refreshed Episode)

    Published: 3/25/2024

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.