The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

A podcast by Melina Palmer

Categories:

Business

388 Episodes

  1. 288. Empathy, Storytelling, and Success: A Conversation with Michelle Auerbach (Refreshed Episode)

    Published: 5/16/2023

  2. 287. Unlocking the Microstress Mystery with Dr. Rob Cross

    Published: 5/12/2023

  3. 286. Beyond 'If Only': Maximizing the Benefits of Counterfactual Thinking (Refreshed Episode)

    Published: 5/9/2023

  4. 285. Bringing Behavioral Economics to the Spanish-Speaking Community with Carlos Hoyos

    Published: 5/5/2023

  5. 284. What is Habit Weekly? Featuring Creator Samuel Salzer (Refreshed Episode)

    Published: 5/2/2023

  6. 283. Why Every Business Needs To Care About Personal Finances, with Merle van den Akker

    Published: 4/28/2023

  7. 282. Mental Accounting: Are You Doing It Right? (Refreshed Episode)

    Published: 4/25/2023

  8. 281. Outsmart Your Brain with Dan Willingham

    Published: 4/21/2023

  9. 280. Memory Biases: Don’t Forget To Listen! (Refreshed Episode)

    Published: 4/18/2023

  10. 279. Creating an Irrational Loyalty Program at McDonald's with Lauren Kemp & Stephen Springfield

    Published: 4/14/2023

  11. 278. How Starbucks Leverages Behavioral Economics (and you can too) (Refreshed Episode)

    Published: 4/11/2023

  12. 277.The Human Experience with John Sills

    Published: 4/7/2023

  13. 276. Surprise! It’s Delightful (And Drives Loyalty) (Refreshed Episode)

    Published: 4/4/2023

  14. 275.The Illusion of Choice with Richard Shotton

    Published: 3/31/2023

  15. 274. Reducing Business Friction: Understanding The Benefits With Examples From Amazon & Steve Jobs, with Roger Dooley (Refreshed Episode)

    Published: 3/28/2023

  16. 273. Mixed Signals: How Incentives Really Work, with Uri Gneezy

    Published: 3/24/2023

  17. 272. iNcentives: The “N” in Behavioral NUDGES (Refreshed Episode)

    Published: 3/21/2023

  18. 271. The Power of Scarcity with Mindy Weinstein

    Published: 3/17/2023

  19. 270. Scarcity: Why Does Less Available Feel More Valuable? (Refreshed Episode)

    Published: 3/14/2023

  20. 269. Getting Along: How to Work with Anyone, featuring Harvard Business Review’s Amy Gallo

    Published: 3/10/2023

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.