The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

A podcast by Melina Palmer

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461 Episodes

  1. 341. Unlocking Deeper Connections: The Power of Thoughtful Questioning with Meghaan Lurtz

    Published: 11/17/2023
  2. 340. Innovation Starts with a Question: Unraveling the Power of Beautiful Questions - Warren Berger (Refreshed Episode)

    Published: 11/14/2023
  3. 339. Mastering User Behavior: Data Insights for Exceptional Experiences - Lucie Buisson

    Published: 11/10/2023
  4. 338. Boost Your Brand: The Power of Behavioral Economics in Peloton's Advertising (Refreshed Episode)

    Published: 11/7/2023
  5. 337. The Role of Critical Thinking in Resisting Misinformation - Sander van der Linden

    Published: 11/2/2023
  6. 336. Unlocking Minds: Understanding the Power of Perception - David McRaney (Refreshed Episode)

    Published: 10/30/2023
  7. 335. Unlocking the Power of Neurodiversity in Decision-Making - A Conversation with Sigi Hale

    Published: 10/26/2023
  8. 334. Cracking the Code of Human Decision-Making: Insights from Tim Ash (Refreshed Episode)

    Published: 10/23/2023
  9. 333. Designing the Future of Saving: Behavioral Science Strategies for Financial Success - Vishal George

    Published: 10/19/2023
  10. 332. Mastering Motivation: Ayelet Fishbach Reveals the Secrets to Achieving Your Goals (Refreshed Episode)

    Published: 10/16/2023
  11. 331. Building Productive Relationships: Taking Responsibility for Your Impact with Brian Lowery

    Published: 10/12/2023
  12. 330. Overcoming the Focusing Illusion to Make Better Decisions (Refreshed Episode)

    Published: 10/9/2023
  13. 329. From Present Bias to Future Focus: Emotionally Connecting with Your Future Self, with Hal Hershfield

    Published: 10/5/2023
  14. 328. Understanding Time Discounting: Overcoming Procrastination and Achieving Goals (Refreshed Episode)

    Published: 10/2/2023
  15. 327. Overcoming Speaking Anxiety: Matt Abrahams' Strategies for Confident Communication

    Published: 9/28/2023
  16. 326. Get Noticed: Powerful Strategies for Pitching Your Business (refreshed episode)

    Published: 9/25/2023
  17. 325. Uncover the Hidden Truths: The Power of Observation in Understanding Human Behavior - Christian Madsbjerg

    Published: 9/21/2023
  18. 324. Decoding Organizational Culture: How Ethnographic Research Can Transform Your Company with Dr. Felicity Heathcote-Marcz (refreshed episode)

    Published: 9/18/2023
  19. 323. Achieve More and Stress Less: Cultivating Success Habits for Work-Life Balance, with Marcey Rader

    Published: 9/14/2023
  20. 322. Achieving More with Less: Subtraction Strategies for Success with Leidy Klotz (refreshed episode)

    Published: 9/11/2023

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.